Key Tips for Effective Small Business Holiday Marketing

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As you ramp up your marketing efforts during one of the busiest times of the year, consider whether you’re being as effective as possible. The team at Branding Plus pulled together a few key points to keep in mind when marketing your small business over the holidays to make this your best season yet!

Drive Value

As with all marketing initiatives, keep driving value at the forefront of your marketing efforts. Ask yourself, do you have a product or service offering that your customers value most? If so, consider offering a limited time discount or coupon code during part of the holiday season. Boost the reach of your discount by encouraging your customers to share it with their network!

Be Strategic

Keep in mind that your customers and prospects will have tons of communications coming at them from all of their favorite brands during the holiday season. You’ll have to be strategic to differentiate yourself from all of the other brands communicating with them. Be sure that your strategy is implemented across a number of marketing channels, such as email newsletters, direct mail, and social media. Your plan should have a sense of cohesion across all of the assets you create, whether their digital or physical.

Timing is Everything

Start early, timing is everything when marketing your small business during the holidays. Take advantage of slower times to prepare for the busy season ahead. Be sure to develop an automated and optimized email series in advance so that you have all of your ducks in a row when the time comes.

Express Gratitude

This is the optimal time of year to express appreciation for your customers. Amidst all of the noise clogging up their inbox, they’re likely to appreciate a thoughtful and heartfelt thank you for their role in building your business. Taking a moment to express gratitude is a simple yet impactful way to make your customer feel special.

Our four simple key points are sure to help you boost sales through your holiday marketing efforts while thanking your customers for their role in your success!

4 Powerful Elements of Modern Website Design


Consider your website to be a platform for telling your company story. Once a prospect has cracked the book to the first page, your homepage, how can you keep them reading? There are a few elements to modern website design that will help nudge your prospects along to learn more about the solutions you offer.

Quality Imagery

One of the first things any visitor to your website will notice is your imagery. In addition to being high resolution, your hero images should be large and mobile responsive. Designing a responsive website will go a long way in managing a positive user experience. With a large hero image, visitors will be inspired to scroll down, to see what you have to offer below the fold. Leveraging the power of hero images will also take pressure off of relying on copy to get your message across.

Consistent Branding, Including Typography!

As you establish brand guidelines, don’t forget about typography. Often times this valuable element is an afterthought. Take some time to select a typography that expresses your brand but make sure that it’s supported across browsers. Font size plays into this as well, determine what size your headers, sub-headers and main body copy will be. Your color palette should be strong but limited, with plenty of white space.

Short Videos

Including brief videos that feature your product or service is an effective way to communicate the solution you are presenting to prospective clients. Videos have been proven influential in a prospects decision to buy a product or service.

Clear Calls-to-Action

Every visitor to your website is a prospective customer. Your website is intended to not only tell your story but also to build relationships with these visitors. As you create valuable content to offer your visitors, be sure to include strategic, clear calls-to-action. Any opportunity you have to capture visitor contact information should be taken so that you can continue building relationships with these prospects once they leave your website.

There you have it! Four elements to consider when designing your modern website.


The Vital Importance of an Editorial Calendar

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Developing a content strategy should be a priority for businesses of all sizes, and we’re not just talking about over the next two weeks. Maintaining an editorial calendar is an effective way to get ideas on paper, decide on what content will be created and determine how to best promote it. Regardless of what type of content is being created, an unrelenting commitment to high quality work should be evident throughout.

Content Consistency

Ensuring content consistency is especially relevant when you have a multi-person team. It goes without saying, the larger a team grows the harder it is to stay on the same page. An editorial calendar will help advance this goal by ensuring that a range of topics are covered.

Staying on Schedule

An editorial calendar can be planned weeks, months, or even years ahead. By encouraging accountability, it helps ensures that content is being published on a regular basis. While clear deadlines and a schedule will help things stay on track, things won’t always going according to The editorial calendar will serve as a central place to reflect these timelines tweaks as they come in.

Monitoring Metrics

A content strategy can always be improved upon but in order to know what to improve, the effectiveness of your current efforts needs to be measured. Be sure to closely monitor the statistics from our efforts to help determine what is driving ROI and what is not. Remember, the editorial calendar is not intended to be a stagnant piece, but rather a tool that is refined over time to most effectively accomplish your goals.

The team strategized about content, scheduled it for publication within the editorial calendar, drafted it and posted it, now what? Be sure to clearly outline who is responsible for audience interaction. Any comments you receive on a social media or blog post are open doors to interacting with your audience, each of them should be responded to thoughtfully.

What Social Media Platforms are Right for Your Brand?

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When it comes to telling people about your brand, you likely want to shout about it from the rooftops for all to hear. While that would certainly garner some attention in the neighborhood, having an active business presence on social media is a far more effective way to reach, and target, your target audience. With limited time and manpower on your hands though, how do you determine which social media channel is right for your brand?


Undoubtedly, Pinterest is a powerhouse when it comes to marketing to women. The Pinterest buy button makes it easier than ever to sell a product by redirecting users to your website. Products in the home décor, food, or fashion space are but a few examples of the kinds of content that thrives on Pinterest.


At a bare minimum, your company should have a basic presence on Facebook, via creation of a company page. Even if you elect not to invest precious marketing dollars and time in posting regularly, you can still list your contact information, website url, hours of operation, and other basic but pertinent information relevant to your business. With some strategy behind your efforts, Facebook has proven to be an effective way to target consumers in the 25-54 age bracket.


With the introduction of an algorithm, the content users see on Instagram has shifted away from the chronological order of the past. While this change may make it harder to execute on your Instagram strategy, it shouldn’t keep you from exploring whether the platform is the right fit for your brand. Having reached 1 billion active monthly users this year, it can make for an effective way to build a brand.

Rather than clocking in hours in an effort to capitalize on many of the social media platforms, a best practice is to focus on just a couple platforms. Consider which social media channel your target user spends the most time and concentrate your efforts there to maximize results.

3 Essential Elements of Impactful Logo Design

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A logo tells the story of your brand in its purest form. It is a graphical representation of your business and should be on-brand, simple and versatile. Including these three essential elements of an impactful logo design will get your brand well on its way to building a recognizable identity.


Does the logo you are creating effectively convey the essence of your brand and its product or service offering? Consider the iconic logos of FedEx, Nike and McDonald’s, each of which evokes an emotion from you that likely immediately springs to mind. Spend some time intentionally visualizing your logo design and consider whether the emotion it evokes seamlessly speaks to your brand. Ensure that your logo is consistent with the other shapes and colors incorporated in your overall brand.


The logo design you land on should be memorable, it should stick in the minds of prospective and current customers. A logo that is simple is much easier to remember than one that is overly complex. As a best practice, keep copy to a minimum in your logo. It seems obvious but any text in your logo should be legible regardless of what size the logo is reduced or expanded to. Don’t make the mistake of trying to over communicate who your business is and what you do in your logo.


It’s easy to envision your new logo on your website, business card and email signature. As you conceive a new logo, be sure to consider how it will look across mediums and in different applications. Does it look as good on a billboard as it does in a print advertisement? Is it overly reliant on colors to make an impact? Your logo should be compelling in gray-scale, reverse print and black and white.

If you’re looking to get a logo designed that will drive results for your brand, be sure to reach out to the team here at Branding Plus.

How to Boost the Results of Your Marketing Strategy

We’ve boiled down a few simple guidelines that are sure to boost the results of your marketing efforts.


Know Your Target Consumer

How well do you know and understand your target audience? You may have your target consumer very narrowly defined and have plenty of data backing why they would make an effective target. Not all companies do and that’s completely alright! A target can simply be an individual living in a certain location or falling within a specific age range. Getting started with simple criteria will enable to you collect insights over time and pare down the characteristics of your target consumer.

Clearly Define Your Business Objectives

Consider your business objectives to be the compass guiding all that you do for your business. We know how easy it is to get caught up in exciting opportunities to market a new product or service. Pump the breaks first and consider your business objectives first. All elements of your marketing strategy should be informed by the business objectives you’ve defined for your company, big or small. Having a clearly defined understanding of where you want to go will help clear the path to getting there.

Get Started

All too often we find that getting started with a marketing strategy is one of the biggest challenges our clients face. In instances such as these, we like to remind our clients not to let perfection delay progress! While it’s important to invest in developing a comprehensive marketing strategy on the front-end, it’s also important to note that the strategy can be refined to support your business objectives as they evolve.

Boosting results from your marketing strategy doesn’t need to be a complicated process. Just remember, results won’t happen overnight. Remain consistent and committed to your marketing efforts. Follow your marketing strategy, analyze your date and refine your marketing strategy as necessary to maximize your results.

3 Inarguable Benefits to Including Digital Marketing in Your Overall Strategy

It comes as no surprise that one well-worn path to communicating with your target consumer is via digital channels. There are consumers who have never set foot in a brick and mortar store of their favorite brand. These consumers rely on the web to engage with their favorite brands. Not including digital marketing as a key component to your overall marketing efforts means that you’re missing out on engaging with a large swath of prospective clients. 



Launching your digital marketing efforts does not have to cost an arm and a leg. If you’re risk averse and would prefer to start small, you can do so by merely investing some of your time. Create business profiles on the social media channels your target consumer spends the most time on. The key here is quality over quantity, it’s better to have one business social media account you are active on than four platforms you check irregularly. As a next step, you can explore social media advertising, pay-per-click and search engine optimization. Digital marketing can be an effective strategy for any resource-strapped business. 

Easy to Quantify 

Since it’s digitally based, every engagement with your digital brand leaves a digital trail that you can follow. You can tap into digital marketing analytics to quantify your results with ease. This presents a great opportunity to improve and tweak your efforts as you measure effectiveness. Over time, you’ll build on what you learned to inform your next campaign. By implementing a data-backed review process of your efforts, you can be more intentional about every marketing dollar you spend. 

Build Brand Reputation 

In today’s digitally-centered age, a business not active online is likely to face challenges with building trust and credibility, especially with new consumers. Having a well-established presence is an effective manner to keep your current clients engaged and build trust with prospective clients. 

No-Cost Ways to Maximize the Reach of Your Social Media Efforts 


Generating thoughtful, high-quality content should be a top priority for business of all sizes looking for share their unique value proposition with current and prospective clients. Implementing a strategic social media marketing plan can go a long way in improving the visibility of the content you are producing. Following our tips can help maximizing the reach of your social media efforts. 

Leverage Social Media Tools

Many a business owner has referred to time constraints as a primary reason for inactivity on their social media platforms. Leveraging social media tools like Hootsuite can help automate the process and take some pressure off to post with regularity. Simply create a free profile on the platform, carve out some time to dedicate to generating, uploading and scheduling social media posts and you could be all set for the next couple of weeks. 

Actively Engage with Followers 

The consumer of today considers a business social media profile a viable way to get in touch with you. Are you regularly checking direct messages on Instagram and your Facebook inbox? It’s possible that you’ve had followers reach out to you and have not responded. Not responding in a timely, engaging manner sends the message that you don’t value your customers and aren’t invested in ensuring their satisfaction. Recognize each communication from a follower for what it is, an opportunity. Seize it as an opportunity to thoughtfully engage with a potential customer and maximize it. 

Quality over Quantity 

While it’s important to post on social media platforms with consistent regularity, it’s equally imperative that businesses don’t simply throw a post up to be done with it. Taking the time to create intentional, thoughtful content that closely ties in with your brand will go father than posting quotes or photos that have no relevance to your industry. 

4 Questions to Ask When Hiring a Marketing Agency

Finding a talented marketing agency that you get along with and trust to manage the various marketing aspects of your business is no simple feat. When you’re sitting at the negotiating table with a prospective agency, there are a few questions to keep in mind.

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How Will Success Be Measured?

It’s important to know how the agency will track its work, quantify results and measure success. Be clear in communicating how you measure success to ensure that your goals resonate with the agency. Be wary of any agency promising quick, immediate or guaranteed results. Marketing efforts, especially inbound marketing, require some investment of time on the front end and likely won’t reap results for at least a few months.

Jack-of-all-trades Or Master of One?

Depending on your short and long-term goals, you may be in need of a jack-of-all-trades agency that can handle anything you throw their way. Touting years of experience, they can leverage a wide breadth of knowledge and capability to provide comprehensive marketing services. On the other hand, if social media strategy is your primary goal for the foreseeable future, it may make sense to bring in an agency that specializes in that capability. Remember, this process is about matching your needs with an agency best suited to meet them.

How Will Work Be Managed?

Experienced marketing agencies have developed and refined systems and processes to manage work for their clients. You’ll want to ask what these processes are and how they will impact the work they manage for you. If you have any points of concern, this would be the time to raise them. Are you someone who prefers consistent communication or do you prefer a hands-off approach? Laying out your working style preferences on the front end can help prevent any issues once the working relationship has formally kicked off.

Who Will Be The Relationship Manager?

Knowing who your key contact at the agency will be is essential to determining whether you will jive long-term. The last thing you want to find out after the contract is signed is that the person you’ll be work with most is someone you haven’t even met yet. 

Why Investing in a Top-Notch Company Logo is a No-Brainer

There are seemingly endless decisions to work through when developing a company logo, from competitive research and analysis to determining appropriate imagery, font and a memorable color pallet. It may seem like too much work on the front-end but trust us, it’s worth the investment. A top-notch logo is essential to establishing your brand, differentiating you from your competitors and building brand loyalty.


Establish Your Brand

As a critical company branding component, a well-designed company logo sets the stage for establishing your brand. It is oftentimes the first, and potentially only, opportunity to engage with a prospective client. If your company logo is included in a list of logos, will a prospective client be inspired to click-through your website to find out more? If not, consider that a lost opportunity. As a stand-alone graphic, what does your logo communicate about your brand? Developing a logo representative of your company values, business personality and product or service offering is a great jumping off point for developing and enhancing your brand message.

Seize an Opportunity for Differentiation

Advancements in technology are making the world smaller than ever before, resulting in a competitive environment more fierce than ever before. Designing a top-notch company logo is an effective way to differentiate your company from the competition. Competitive research and analysis is a key step in developing a logo that successfully sets you apart from your competition. You’ll want to carefully consider how you are you delivering value differently than your competitor. Is there a way to capture that differentiating value-add in a graphic way?

Build Brand Loyalty

Somewhere filed away in your brain is a file containing deep brand associations with particular logos. While the Apple icon, Nike swoosh and McDonald’s arches don’t include their respective company names, most of us could identify these symbols without hesitation. This recognition can be at least partly attributed to brand loyalty. Each of these companies has established a strong familiarity with their customers. You don’t have to be a behemoth, global company to build brand loyalty. A well-designed company logo can make all the difference in connecting with your clients and establishing a long-term relationship built on trust.

3 Distinct Advantages of Print Marketing Efforts

Print is dead. You’ve heard this idea floated time and again. While constant advancements in technology have pigeonholed print marketing as an old-school move, there is a time and a place where print is an effective marketing strategy. We’ve rounded up three distinct advantages of print marketing to support our assertion that print is most certainly not dead!

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Stronger Staying Power

While an email alert is a more immediate form of communicating, email alerts also fades into the distance quickly as your target is hit with an onslaught of other emails. A print piece has stronger staying power and might linger on a work desk or kitchen counter for weeks, helping your brand stay top-of-mind. Holding that tangible catalog or brochure also helps create a tether between your audience and your brand. 

Broadening Your Reach 

Believe it or not, not everyone is active online or juggling their presence on multiple social media platforms. While one of your prospective target markets might tap away at their phone all day, another might consume their content via hard copy mail. By adopting comprehensive marketing strategies that employ both digital and print efforts, you can tap several different audiences at once. Weaving both print and digital strategies will undoubtedly expand your reach and perhaps even uncover some untapped prospects in the meantime. 

Narrow Your Focus

Leverage the power of your website and social media marketing efforts to target your specific consumer. Even for companies that aren’t budget-strapped, sending printed materials to an exhaustive list of target consumers can be cost-prohibitive. Once you have a list of qualified leads of those who have interacted with your brand, you can develop a targeted mailing promoting a specific product or service. Although it requires more work on the front end to collect data for qualified leads, narrowing your focus will improve your success rate while bringing print and mailing costs down. 

The three print marketing advantages we’ve outlined apply whether you’re kicking off a print marketing strategy in the Dallas-Forth Worth area or beyond!

Proven Tips to Improve Your Website

Here at Branding Plus, we firmly believe that results matter. Having a strategically developed website is crucial in achieving the best results for your business. Oftentimes, a company’s website represents the first interaction that you will have with a prospective client. This is an opportunity to make a positive impression before you’ve even spoken with the visitor directly. We’ve cherry-picked a few basic rules to keep in mind when considering whether your website homepage accomplishes your strategic business goals.


Contact Information

This may seem like a no-brainer but you’d be surprised by how many websites do not have contact information prominently displayed on their homepage. A visitor to your website should quickly be able to find a business address without any issues navigating your website. More importantly, you should have a tap-to-dial phone number on your website. If a prospective client is intrigued by what they are reading and would like to reach out to you, they should be able to do so at the click of a button.

Mobile-Responsive Features

With so many people using their smart phone to track down information, having a website that is mobile-responsive is a must. Mobile users should have no problem navigating your website from their phone and the layout and content should immediately adapt to the size of the screen it is being viewed on. Optimizing your website for mobile device users can have a positive impact on bounce rates while ensuring a positive experience for the visitor.

Clear, Concise Language

A visitor to your website will not spend much time on a landing page before deciding to move on. When developing copy for your website, the key is briefly and clearly explain your company and the services you provide. Think about what your target customers’ pain points are and how you are uniquely positioned to address them. Wanting to go into more detail is fine, that’s what sub-pages are for. Remember that imagery and copy work in tandem on every landing page. Selecting a few, high quality images is more impactful than a slew of blurry photos you took on your iPhone. If you’re on a budget or simply don’t want to deal with hiring a professional photographer, there are many stock photo websites offering quality photography at reasonable price-points.

There you have it, a few basics to consider when redesigning your website or analyzing the effectiveness of your current website. If you’re hung up on where to start or overwhelmed by the website development process, reach out to the team here at Branding Plus.

3 Tips for Flexing Your Content Marketing Muscles

First things first, what exactly is content marketing? Content marketing involves creating relevant and valuable content to attract and convert a narrowly defined audience. Businesses of all sizes servicing a wide range of industries are now leveraging content marketing to grow their businesses and ultimately, impact their bottom line.

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Research on the Front-End

Clearly defining your strategic business objectives and target client are two key steps to developing an effective content strategy plan. Further along in the process you’ll want to take time to develop your buyer personas, a representation of your dream client created from information gleaned from you research and development efforts. Once you’ve established your goals and target customers, it’s time to boil down your offerings. How are you uniquely positioned to help address the challenges your clients face? Content marketing is all about narrowing your focus. Defining your brand and specific offerings is the goal here, not offering a broad range of general services.

Establish Thought Leadership

The goal behind developing thought leadership is to deliver value to prospective client as they look for answers to their most burning questions. Providing answers to these questions helps solve their problems while establishing you as a thought leader in the field. To go a step further, establishing branded promotional channels such as a blog can be an effective method to growing your reach. If your clients are especially active on social media platforms, growing a presence in this space may prove fruitful as well. Not quite ready to take the plunge? Publishing a guest blog on a respected industry-related blog can help get your feet wet.

Consistency is Key

We hate to break it to you but an effective content marketing strategy requires on-going work! This isn’t a to-do list item you tackle once and scratch off the list; it requires consistent testing and attention. Do you have someone at your company solely dedicated to advancing your content marketing goals? Develop a promotional plan that clearly outlines who will generate content, how you will promote it and who will manage deliverables.

An effective content marketing strategy isn’t just about throwing content at a wall and seeing what sticks. It is a strategic, data-driven strategy that can help businesses reach their long-term goals. Whether you’re just kicking off your content marketing initiatives or you’re a content marketing maven, the team at Branding Plus can help refine your strategy to optimize your efforts.

Inbound vs. Outbound Marketing

The inbound vs. outbound marketing battle has been raging for what seems like ages. Here at Branding Plus we believe that each method has pros and cons and that an effective, comprehensive marketing strategy incorporates elements of both inbound and outbound efforts.

Pull Marketing

Pull marketing, oftentimes referred to as inbound marketing, is all about pulling prospective clients in and engaging a target audience organically. It is centered around social media marketing, content marketing and the development of thought leadership such as blogs, white papers, and webinars. The idea centers around generating content that is valuable to the target client to attract traffic to your website. This process of nurturing prospective clients seeks to nurture them through the sales funnel and convert visitors into eventual clients. While inbound marketing can be a more cost-effective approach, it can take a long time to start seeing results. The process of search engine optimization is constant and the development of valuable content is no easy task.

Push Marketing

Outbound marketing is often called push marketing and is associated with activities considered to be traditional advertising methods. This includes but is not limited to, direct mail campaigns, print, radio, television, and outdoor advertising. Outbound marketing focuses on studying demographics and activities and developing pointed messages to target an audience. This audience can be broad or specific, offering vast flexibility in investment and promotional platforms. While outbound marketing methods have a more immediate, quantifiable result, they generally require a greater investment than inbound marketing.


What’s Right for Me?

Determining whether inbound or outbound marketing is the right move for your business can be made more daunting by the breadth of information available. The right decision is ultimately a much deeper conversation centered around refining your goals. We recognize the value of both inbound and outbound marketing methods and can help you strike just the right balance to deliver the results you need. Reach out to us today to get the conversation started.

The Secret Weapons of Branding Plus Marketing

At Branding Plus Marketing Group, we are used to success. We dedicate our time and energy to crafting the best campaigns for our clients, so that they may see greater marketing reach, brand growth and sales. We specialize in creating response driven marketing plans that shape our clients’ brands and target their specific audiences. We understand the balance between operations, sales and marketing. And we expertly execute these strategies on a daily basis.


How do we do it all so well, you might ask? The answer is simple – our stellar team. Our team is dedicated, passionate and knowledgeable about what they do. Let’s take a moment to get to know the powerhouses behind our projects.

Wayne Walker

Wayne Walker has tons of experience in the advertising industry – 35+ years to be exact. He has ample knowledge of radio, television, print and internet marketing, making him a jack-of-all-trades kind of guy. Wayne’s clients are lucky – making them happy is what makes him happy.

Tracy Rich

Tracy Rich is a media mastermind. She joined the Branding Plus team in 2013, and has since garnered a reputation for being a “pit bull” when it comes to getting business done. She has tons of media buying experience under her belt, and her moto is always “tough but fair.”

Natalie Graham

Natalie Graham has over 10 years of experience in the advertising industry, starting as a sales representative and working her way up. Having seen the advertising industry from many angles, she has a well-rounded understanding of the media world.

Day in and day out, these hardworking individuals dedicate themselves to the clients of Branding Plus. Their specialties range from public relations to strategic planning to web optimization and interactive marketing. They’re the reason Branding Plus keeps their clients happy with shining results.

Want to work with us? Contact Branding Plus here

Traditional vs. Digital Marketing

In the constantly evolving world of marketing, staying on top of the best method for your company is critical. While digital marketing seems to be taking over the marketing landscape, there is still a place for traditional print marketing tactics. Fortunately, Branding Plus offers strategic and effective solutions for both marketing avenues, and more. 


Let’s take a look at the difference between traditional and digital marketing, and how they can actually work together to benefit your business!

Traditional Marketing

Traditional collateral can be identified in the form of print brochures, business cards, corporate identification materials, direct mail and more. These items are distributed to customers, potential clients and current clients in order drive business and create brand awareness at a grassroots level. Although traditional marketing is falling behind digital marketing in popularity, it is still a worthwhile investment for most companies. Advantages of traditional marketing include low cost and the ability to target a specific audience.

Digital Marketing

Digital marketing includes a company’s web presence, email campaigns, social media and more. The latest and trendiest marketing strategies often exist in the digital space. In order to have a successful brand today, almost all companies need to be taking advantage of digital marketing. Perks of digital marketing include reaching a broad audience and the ability to share information instantly.

Traditional marketing and digital marketing are both valuable in their own right, but work best when used together. Creating a campaign using both traditional and digital marketing means reaching the broadest audience possible while also being able to target specific audiences, and getting the word about your brand out to people no matter what kind of marketing they’re more receptive to.

At Branding Plus, we know how to combine traditional and digital marketing to optimize your marketing success. Let us help you with your next marketing campaign!


Why Knowing Your Audience Matters

In the world of marketing, the phrase “know your audience” gets thrown around a lot. But what does it really mean? And why does it really matter? Knowing the answers to these questions is essential to the success of your Dallas business. 

What It Means

Knowing your audience means understanding your customer profile. It means picturing the kind of person who is going to buy your product or use your service. If your company specializes in carpet cleaning, for instance, you might picture your customer as a middle-aged mother with messy kids and pets who doesn’t have the time to clean her carpet herself. No matter what your business may be, it is extremely valuable to take a moment and picture the customer you’re trying to reach. When you do this, you’ll be able to pinpoint your target audience.  

Why It Matters

Let’s use the carpet cleaning business example again. While you want to reach the largest customer base possible, it would not be smart to market to a 20-something with a concrete-floored loft in the downtown of a big city. With almost every business, there will be groups of people who need or want your product or service and groups of people who do not. Wasting time and resources marketing to the wrong audience will not effectively grow your business in the long run. Focusing those efforts on reaching the correct audience will help expand your business in the right direction. 


Creating a Successful Advertising Campaign

Advertising has changed a lot in recent years, and it will continue to change rapidly in part due to the ever increasing number of places to advertise. It can be tough to know where and how to best advertise your Dallas business. Amazing products fail every day because of ineffective advertising. Don’t let this happen to you!

Change Your Process

Traditional business school training and advertising executives have always thought about advertising in terms of “verticals.” Read almost any job description for an advertising position and they talk about this vertical or that one. The truth is that advertising is no longer about verticals, though still have their place. Switch your thinking on this. Advertising is now HORIZONTAL. It’s about reaching people and having one on one interactions. It’s about having people tell their peers about your product. It’s a broad spread instead of a narrow focus. Otherwise, you’ll likely be wasting time and money on an advertising campaign that’s not delivering measurable results.

The Branding Plus Advertising Method

Think about the last product or service you purchased. Did you buy it based solely on an advertisement or did you have reviews, suggestions or recommendations from your friends? If you’re like most people, you saw your friends post about it on social media or you asked for recommendations.

At Branding Plus, we build an advertising campaign that gets your Dallas company talked about. You’ll have measurable, incremental results so you’ll know the money you spend is increasing your market share. It may seem counter-intuitive, but we’re more focused on the results than on creating a “good” advertising campaign.

Sure, a certain insurance company’s gecko is cute and iconic, but does anyone really know if he’s bringing them more business? Rather than creating something that will make us all say “wow, that’s a great ad,", we design advertising campaigns that actually get results – and by results we mean more sales! Contact us today to start your successful advertising campaign.

Is Broadcast Media Right for Your Business?

We get this question a lot. Broadcast media is no longer a few local radio or TV stations. Nor is it as simple as creating ads that will play well on cable. Videos and podcasts can now be made by ANYONE and placed on YouTube or Facebook for everyone to see. When you look at some of these videos that have gone viral, it can seem like there’s no real reason for the success. If you’re struggling to figure out how to use broadcast media to grow your Dallas business, Branding Plus can help.

The Broadcast Media Outlet Matters

As with any marketing strategy, using broadcast media needs to fit in with your overall plan. Traditional outlets like TV and radio can, and do, work if they’re executed properly and fit into your overall strategy. Cable is a bit more complicated as it can be national or local. Social media outlets like YouTube, Facebook and SnapChat are quickly becoming broadcast media outlets of their own. Determining which of these to use, and how to use them, all goes back to your initial marketing strategy and your target market.

The Branding Plus Difference

It can seem advantageous to work with a large agency because they have the relationship with media reps. The challenge here, though, is that most players – both the agency and the reps – in this scenario are focused on selling your ad campaign without regard to measurable results. But it’s your money paying for these ads. You want to see measurable results; you want to see how the money you’re spending on broadcast media ads is actually growing your business.

When you work with Branding Plus in Dallas, we negotiate on your behalf to place broadcast media ads where they’ll be most effective. You’ll see the incremental results in your bottom line. We’ve verified our process – we know it works. And we look forward to putting it to work for you.