4 Ways to Know Your Audience Better

When developing your marketing strategy, it is critical to pinpoint your company’s target audience. If you don’t know who you are marketing to how do you know where to start? Knowing your audience means understanding your customer profile. It means picturing the kind of person who is going to buy your product or use your service. No matter what your business is, it is extremely valuable to take a moment and picture the customer you are trying to reach. At Branding Plus Marketing Group we want to help you get to know your audience better so your marketing strategy can thrive. 

Know Clients Personally

Once your company has been established and you have a few customers, you can begin to know them one-on-one. Take note of their demographics and what makes them different. What concerns do they have? What makes them excited about your product? The more customers you get to know the more overlap you will see and data you can use towards your marketing strategy. 

Conduct Surveys

Along the same idea of getting to know your clients personally, you should also consider conducting surveys. This is easily the most direct way of finding out exactly what your audience wants. Asking clients and potential clients to fill out a survey is not as difficult as it used to be. With technology creating a survey is easier than ever. Just create then send to your email subscribers and social media followers. 

Monitor Social Media

One of the best places to gather information is by reading comments and engagements on your, and competitor’s, social media platforms. Pay attention to how people are receiving your content and how they are responding. Use this data to discover what types of messages, values, or topics appeal or don’t appeal to them. You will start to notice trends that you can use towards your marketing strategy. 

Research

If you do not know who your target audience is this is a great place to start. The more research you do the more you will find niches and groups with common demographics and interests. This will help you to create content to market directly to that group and will allow you to find new ways to connect with them. Also look at the data collected and see if there is a demographic you didn’t realize was interested in your product or service. You may find a new group of clients to market to! 

With almost every business there will be groups of people who need or want your product or service and groups of people who do not. When you waste time and resources marketing to the wrong audience you are not effectively growing your business long-term. Focusing your marketing efforts on reaching the correct audience is vital to expanding your business in the right direction.