With the new year just around the corner, marketing trends from 2018 continue to evolve while new trends are developing. By keeping a pulse on the ever-changing world of marketing, you can ensure that your brand is doing everything it can to most effectively develop relationships with prospects and customers.
Far from being new on the scene, influencer marketing will continue making a splash as an effective way to reach potential customers. If you’re a small-to-medium sized business, focus on partnering with a local influencer whose brand resonates with your own. This relationship can be especially powerful as the following an influencer has amassed has a high level of trust in the influencer and the brands he or she partners with.
There’s no doubt that you’ve heard the word AI uttered time and again over the past few years. Harnessing the power of AI as a part of their marketing efforts is a savvy move companies are using for a range of normally time-consuming tasks, such as finding and identifying prospects. Now is the time to start getting your feet wet in the AI pool.
Power of Video
Still reigning supreme among the varying types of content marketing, video is a very effective platform from which to connect with consumers, release products, and answer questions. Creating video content doesn’t have to be cost-prohibitive. Use the live video feature on Instagram, Facebook, or Periscope to remove another barrier to your customers and connect on a deep, authentic level.
Speaking of content marketing, content marketing continues to be an effective way to education and inform prospects, establish authenticity, and build long-lasting relationships with your audience. By consistently creating credible content that creates value, your company is more likely to attract your target customer.
As you move into 2019, give consideration to your marketing priorities and whether you should include one or more of the marketing trends anticipated for 2019.