6 Ways to Increase Your Social Media Effectiveness

Social media is everywhere, and odds are your business already has some social media accounts in place. Whether that be Facebook, Twitter, Pinterest, etc., but are you utilizing your social media accounts to their biggest potential? Generating thoughtful, high-quality content should be a top priority for businesses of all sizes. Implementing a strategic social media marketing plan can go a long way in improving the visibility of the content you are producing. Following our tips can help maximize the reach of your social media efforts.

Learn Your Audience

At this point, you should know the demographic you are most trying to market your business to. However, social media attracts many different people from all backgrounds. Use social referrals to your website, monitoring software, and question-and-answer sites to learn more about the traffic your accounts attract.

Be Relatable

Many businesses today come across on social media as having no personality and are, essentially, faceless. In a world of transparency, people don’t want to see the faceless business, they want to know the personal side. Interact with your followers and react to their comments like you were speaking to a friend.

Utilize an Editorial Calendar

An editorial calendar is an effective way to get your content ideas written down, decide on what content needs to be created, and how best to promote the content. You do not have to think of content the week before, you already know what is coming up and your business’s plan to tackle it.

Do Not Oversell

Ultimately you are selling a product. However, your social media content should not be focused on selling your product. Focus on answering your followers’ questions. If you are willing to find solutions to your consumer’s problems you are showing integrity and could potentially earn a permanent customer.

Use Pictures & Videos

Customers enjoy media. If content contains a picture of video, it is much more likely to be seen and receive engagement. You do not have to use overly fancy videos. Use photos from business events, customers, behind the scenes, team photos, quotes, infographics, or media clips.

Quality Over Quantity

While it is important to post frequently on social media, you should not do it at the expense of the quality of content. Take the time to create intentional, thoughtful content that closely ties in with your brand. If you post too frequently consumers may be irritated with seeing your content and end up unfollowing or muting your page.

Branding Plus Marketing Group will work with you to create convergence with your traditional and electronic media strategies. We use metrics to constantly revaluate performance and create improvement. There is no one right answer to the interactive opportunity. Our historical experience, pragmatic thinking, and creative execution will insure that your strategic endeavors are successful.

Reaching Potential Customers with Great Facebook Ads!

Branding Plus Marketing in Dallas, Texas provides practical tips for reaching potential customers and empowering current advocates with great Facebook ads!

Stats show that more than 900 million Facebook users login each day from some sort of device, be it their desktop or mobile app. You certainly don't have to wonder if the people you're trying to reach are on Facebook. With that, our digital marketing company in Dallas at Branding Plus Marketing helps you and your local business reach potential customers and empower current advocates with great Facebook ads!

Reach Potential Customers with Great Facebook Ads from Branding Plus Marketing in Dallas!

Our team at Branding Plus Marketing in Dallas, Texas has the social media marketing expertise to help boost your brand and spread your message through great Facebook ads. From strong call-to-action items, telling your customers what you want them to do, to frequently compelling offers and specials that engage your customers, your business has much to gain from great Facebook ads. Our Dallas digital marketing crew can help you consistently create compelling content and visuals that curate conversation, contribute to the community you're a part of and drive people to take action.

Your bottom line and ROI will be greatly impacted with great Facebook ads from Branding Plus Marketing in Dallas. Contact our team if you have any questions about our SEO content and social media marketing strategies we help you implement and maintain. 

Understanding the Relationship Between Social Media and SEO

Local businesses have a great opportunity to reach existing and potential customers through the strategic relationship between social media and SEO!

Branding Plus Marketing in Dallas, Texas helps local businesses develop and maintain a vibrant online social strategy. To do that, we have a strong understanding on the powerful relationship between social media and SEO. Our Dallas digital marketing group will help you with your online strategy and presence to boost your brand and spread your message.

Branding Plus Marketing in Dallas, Texas helps with your Social Media and SEO strategy!

There is a profitable relationship between social media and SEO when it comes to getting your company's name and services out there. First of all, social media legitimizes a business. Social media pages often find themselves at the top of a search engine results page, especially when active and contributing in an engaging way.

Moreover, social media is increasingly becoming a search engine for millions of users. As of September 2015, Twitter was handling 2.1 billion searches per day and Facebook was fielding 1.5 billion searches every day. The valuable lesson here is that the content you share on your company's social media platforms has the ability to greatly influence your SEO and brand recognition.

To maintain a vibrant online presence, you need a committed team who understands social media marketing in Dallas. For this and so much more, Branding Plus Marketing is your go-to digital advertising agency in North Texas!

The Very Best Times to Post on Social Media

Branding Plus Marketing in Dallas, Texas provides the very best times to post on social media to boost your brand and spread your message!

Social media has been a game-changer as far as a platform for businesses to get the word out about who they are and what they're doing. Even so, it's still a relatively new platform and best practices are being worked out. There's certainly no proven formula for the very best times to post on social media, but there have been some critical findings from our team at Branding Plus Marketing in Dallas, Texas that might help you know when is the best time to post in order to boost your brand and spread your message.

Branding Plus Marketing in Dallas, Texas provides the Best Times to Post on Social Media!

This might seem like a no-brainer, but the very best times to post on social media are simply the times your followers are most active and responsive. Our social media marketing team in Dallas at Branding Plus Marketing has the tools and resources to best understand your audience's online activity and can help you determine when the best times to post on social media are for your company.

We can, however, provide some critical findings on best times to post based on general interaction on social media platforms. For example, the best times to post on Facebook are 1:00-4:00pm with the weekends generating the most response and interaction. Moreover, the best times to post on Twitter are at peak "break hours" such as the lunch hour and around 5:00-6:00pm when employees are ready to leave work. Instagram users are most active in the early evening hours, while business professionals on LinkedIn typically check-in first thing in the morning.

Contact our social media company in Dallas today with questions you might have regarding the best times to post on social media. Our team at Branding Plus Marketing looks forward to serving you soon!