5 Principles for Advertising

For many businesses advertising is a money pit. Over the years, clients have spent billions of dollars on programs that were complete failures. At Branding Plus Marketing Group we believe that there are advertising principles that, if ignored or not executed properly, will bring your advertising program to failure. 

Simple

A simple advertisement is much easier to read and understand than a complex one. If you include too much information or too many graphics consumers may get overwhelmed and move on quickly from your advertisement. 

Consistency 

Consistency is key when it comes to consumers remembering your product. You should always strive to use consistent visuals within your advertising, consistent phrasing or slogans, and consistent positioning of your product or brand.

Choose a Selling Point 

Choose one thing about your product that you believe best showcases its benefits and sells it. That is the one thing you are trying to sell to consumers, so be sure that is to focal point of your advertisement. 

Advertising Length

It is important to establish the length of an advertising campaign up front. In order for a consumer to remember your advertisement, you will need to run it for a period of time. However, if you choose to run your advertisement for too long consumers will start to gloss over it and lose interest. 

Stand Out

The last thing you want is for your advertisement to be so generic that consumers lump it in with all the other advertisements around it. There are so many avenues to utilize to make your advertisement unique. Think about the graphics and typography. Make sure yours it unique. 

At Branding Plus Marketing Group we specialize in developing programs that produce incremental and measurable results for our clients. If you’ve got a good product and you aren’t getting the results that you expect and need from your current marketing endeavors, we would love to talk to you. Because at Branding Plus Marketing Group, Results Matter.