Like television, the rules for radio have changed. Don’t tell the broadcast companies, their sellers and big ad agencies, because they haven’t figured it out yet. Most are still wringing out programs designed to meet CPP objectives against broad demos and generic strategies. If you want to waste your money, call them.
Branding Plus Marketing Group has unique execution models for radio advertising that will drive your target consumers to your website, phone or place of business. If you are Coke or Budweiser, “branding” programs are sufficient. For the rest of us, however, we need to sell something…today! Branding Plus Marketing Group will design and implement an advertising strategy activate your radio investments to accomplish specific, defined objectives.
At Branding Plus Marketing Group...