Is Broadcast Media for You?

Have you ever thought about advertising on TV or the radio? In today’s world, there are no rules when it comes to marketing, so it’s important to evaluate whether or not utilizing broadcast media for your business is the right fit. Most media sales people are not properly trained to work with anything other than the big traditional agency. That’s why you need us, Branding Plus Marketing Group, on your side to negotiate and advocate for you and your business. Let’s look at why broadcast media may be a good fit for you: 

Specific Audiences

If you are attempting to market to a specific audience, TV advertising is a great fit. If you are attempting to reach children you want to advertise during cartoons. If you are trying to reach a “sport” audience, you may want to advertise during a football or basketball game. 

Consumer Comfort

Consumers are more likely to purchase from a business they trust. When consumers see your advertisements in multiple avenues they see your business as stable and are more likely to purchase from you. When you advertise on TV or radio consumers are consistently exposed to your brand. Every time they hear about you, you gain credibility in their eyes. 

Secondary Technology

Many consumers use their smartphones or tablets while watching TV, therefore it is simple for them to look up your product or website. If your advertisement catches their eye, they are able to connect with you immediately. 

At Branding Plus Marketing Group, we specialize in creating response driven marketing plans for clients that simultaneously brand their business while generating a specific response to their ads. Every action you take will have an impact on your brand and success of your company. At Branding Plus Marketing Group we will guide you through the strategic planning process and be with you every step of the way because here, at Branding Plus Marketing Group, Results Matter. 

Response-Based Media Campaigns with Tangible Results

At Branding Plus Marketing in Dallas, Texas, we understand the importance or crafting response-based media campaigns that prompt your target to take action, producing tangible results!

Branding Plus Marketing in Dallas, Texas is your premier digital marketing group in North Texas with over 40 years in the media world. Our special sauce is crafting response-based media campaigns that build brand awareness while simultaneously generating specific responses through the internet, telephone or other contact and action. Simply put, we believe that results matter and will work with your team to reach your marketing goals.

Exceed Your Marketing Goals with Branding Plus Marketing in Dallas, Texas!

From the onset, our Dallas marketing team will guide you through a specific and strategic planning process that effects every aspect of your team from operations to sales and, of course, marketing. Every decision that's made will affect your unique brand from the message you're delivering to the product you're offering. From our relationships to industry expertise and buying methodology, we have the team and the know-how to drive results that truly matter.

Contact our team today to see how effective it can be working with Branding Plus Marketing in Dallas, TX. We look forward to hearing your desires and goals and helping you and your team put the plan in place to go there and beyond! 

Competitive Service for Print Production in Dallas!

Branding Plus Marketing in Dallas, Texas has the expertise and experience to handle your print production in Dallas from concept to completion!

Some say printing is old school. But the truth of the matter is print production can save you time and money when it's done right the first time. Our Dallas marketing team at Branding Plus Marketing has years of experience and expertise in managing print production campaigns for clients from concept to completion.

Branding Plus Marketing provides competitive service for print production in Dallas!

If you're looking for competitive service for print production in Dallas, look no further than Branding Plus Marketing. We have printed and distributed millions of catalogs, brochures and other print collateral for numerous clients. Our print production capabilities include, but aren't limited to:

• Print Management
• Print Pre-Press Production
• Digital
• Variable Imaging
• Targeted Collateral
• Point of Purchase Materials
• Custom Pocket Folders
• Sales Sheets
• Brochures
• Magazine Books
• Finishing
• Direct Mail
• Product Labels
• Packaging Solutions
• Large Format Screen Printing

Contact our team at Branding Plus Marketing in Dallas, Texas to see how we can save you time and money by servicing all your print production needs. After all, our tagline at Branding Plus Marketing Group is, results matter. We look forward to providing your needs for print production in Dallas! 

Get Your Name in Their Hands with Direct Mail Marketing

Branding Plus Marketing in Dallas, Texas helps you develop an affordable and effective direct mail marketing strategy to get your name in your potential customers hands!

Obviously in an electronic world, the need for traditional print collateral is diminishing each day. But the numbers continue to show that direct mail marketing can be one of the most affordable and effective ways to communication specific promotions and sales - especially when combined with a coinciding email campaign! Our team at Branding Plus Marketing in Dallas, Texas has produced millions of pieces of direct mail for our clients and continues to provide high volume, low cost direct mail as an effective tactic in getting your name in the hands of potential customers! 

Branding Plus Marketing in Dallas, Texas handles your direct mail marketing needs!

Branding Plus Marketing in Dallas delivers a robust direct mail marketing campaign designed to target the right audience with the right message. We can help you gain a complete understanding of your potential customers basic demographics, purchasing behavior, lifestyle habits and more to nail down a specific message for your company or product. With a targeted group in mind, our Dallas marketing team will work with you to nail down the specific look, feel and messaging of your direct mail marketing campaign. Even more, couple this with an email marketing campaign and you're sure to be more effective than simply having direct mail or email on its own.

Contact our team today to hear how we can help you develop an affordable strategy in reaching specific, targeted consumers with your message. At Branding Plus Marketing, we believe results matter, and have the stories to prove it!

The Importance of Designing a Good Business Logo

As the first impression for customers in identifying with a company, Branding Plus Marketing in Dallas, Texas knows the importance of designing a good business logo!

Your company logo is almost always the 'face' of the company. From the fonts to the colors and design choice, a good business logo serves as the anchor point not only for all other business marketing materials, but as the display of your unique identity that allows customers to identify with who you are and what you provide. Branding Plus Marketing in Dallas, Texas knows the importance of a good business logo and has a team that will research your business to develop a logo that is unique, appropriate and memorable for your company.

Branding Plus Marketing in Dallas will Help You Land a Good Business Logo

A good business logo should be comprehensible to potential customers, conveying who you are as a company. And as the chief visual component of your overall brand identity, appearing on websites, business cards, marketing and advertising strategies, you can't afford to not have a good business logo. Simply put, a well-designed logo that links your overall brand identity portrays professionalism and competence that could help draw potential customers.

Big advertising agencies with high overhead often conduct extensive and expensive research and analysis, pulling in multiple designers and charging anywhere from $50,000-$100,000 for a logo. Branding Plus Marketing in Dallas, Texas will investigate your business to create something that is affordable and applicable for today's digital fingerprints, including websites and social media channels. If you're looking for a good business logo, contact our digital marketing team in Dallas at Branding Plus Marketing!

Branding Plus Marketing Covers Your Print and Direct Mail in Dallas

Branding Plus Marketing specializes in print and direct mail in Dallas that simultaneously brands your business while generating specific responses to your ads!

While a new social media platform hits the market every day, nothing replaces putting information and offers in your potential customers hands. Branding Plus Marketing in Dallas, Texas has all your print and direct mail needs covered and will guide you through the strategic planning process of designing great print material that strikes the necessary balance between sales, marketing and user experience.

Branding Plus Marketing covers your print and direct mail in Dallas!

Many of our clients express a need for brochures and other collaterals including standard corporate identification materials like letterheads and business cards. If you're in need of print materials that represent who you are and the product or service you provide, look no further than our graphic designers in Dallas at Branding Plus Marketing. Moreover, we'll walk you through the strategic process in designing direct mail that produces results. If you're looking to reach targeted consumers with your message and brand, a combination of direct mail and email marketing is the most affordable and effective means around!

Contact our team at Branding Plus Marketing in Dallas to hear more about our creative process in helping you reach your potential customers and clients through sharp and professional print and direct mail tactics! We look forward to helping you share your message at Branding Plus Marketing!

Reaching Potential Customers with Great Facebook Ads!

Branding Plus Marketing in Dallas, Texas provides practical tips for reaching potential customers and empowering current advocates with great Facebook ads!

Stats show that more than 900 million Facebook users login each day from some sort of device, be it their desktop or mobile app. You certainly don't have to wonder if the people you're trying to reach are on Facebook. With that, our digital marketing company in Dallas at Branding Plus Marketing helps you and your local business reach potential customers and empower current advocates with great Facebook ads!

Reach Potential Customers with Great Facebook Ads from Branding Plus Marketing in Dallas!

Our team at Branding Plus Marketing in Dallas, Texas has the social media marketing expertise to help boost your brand and spread your message through great Facebook ads. From strong call-to-action items, telling your customers what you want them to do, to frequently compelling offers and specials that engage your customers, your business has much to gain from great Facebook ads. Our Dallas digital marketing crew can help you consistently create compelling content and visuals that curate conversation, contribute to the community you're a part of and drive people to take action.

Your bottom line and ROI will be greatly impacted with great Facebook ads from Branding Plus Marketing in Dallas. Contact our team if you have any questions about our SEO content and social media marketing strategies we help you implement and maintain. 

Understanding the Relationship Between Social Media and SEO

Local businesses have a great opportunity to reach existing and potential customers through the strategic relationship between social media and SEO!

Branding Plus Marketing in Dallas, Texas helps local businesses develop and maintain a vibrant online social strategy. To do that, we have a strong understanding on the powerful relationship between social media and SEO. Our Dallas digital marketing group will help you with your online strategy and presence to boost your brand and spread your message.

Branding Plus Marketing in Dallas, Texas helps with your Social Media and SEO strategy!

There is a profitable relationship between social media and SEO when it comes to getting your company's name and services out there. First of all, social media legitimizes a business. Social media pages often find themselves at the top of a search engine results page, especially when active and contributing in an engaging way.

Moreover, social media is increasingly becoming a search engine for millions of users. As of September 2015, Twitter was handling 2.1 billion searches per day and Facebook was fielding 1.5 billion searches every day. The valuable lesson here is that the content you share on your company's social media platforms has the ability to greatly influence your SEO and brand recognition.

To maintain a vibrant online presence, you need a committed team who understands social media marketing in Dallas. For this and so much more, Branding Plus Marketing is your go-to digital advertising agency in North Texas!

The Very Best Times to Post on Social Media

Branding Plus Marketing in Dallas, Texas provides the very best times to post on social media to boost your brand and spread your message!

Social media has been a game-changer as far as a platform for businesses to get the word out about who they are and what they're doing. Even so, it's still a relatively new platform and best practices are being worked out. There's certainly no proven formula for the very best times to post on social media, but there have been some critical findings from our team at Branding Plus Marketing in Dallas, Texas that might help you know when is the best time to post in order to boost your brand and spread your message.

Branding Plus Marketing in Dallas, Texas provides the Best Times to Post on Social Media!

This might seem like a no-brainer, but the very best times to post on social media are simply the times your followers are most active and responsive. Our social media marketing team in Dallas at Branding Plus Marketing has the tools and resources to best understand your audience's online activity and can help you determine when the best times to post on social media are for your company.

We can, however, provide some critical findings on best times to post based on general interaction on social media platforms. For example, the best times to post on Facebook are 1:00-4:00pm with the weekends generating the most response and interaction. Moreover, the best times to post on Twitter are at peak "break hours" such as the lunch hour and around 5:00-6:00pm when employees are ready to leave work. Instagram users are most active in the early evening hours, while business professionals on LinkedIn typically check-in first thing in the morning.

Contact our social media company in Dallas today with questions you might have regarding the best times to post on social media. Our team at Branding Plus Marketing looks forward to serving you soon!

Organize Your Social Space for Greater Productivity

As you set out to do some spring cleaning in the home or at the office, consider these tips to organize your social space from our team at Branding Plus Marketing in Dallas, Texas!

The Spring season brings out the best in us when it comes to cleaning and organizing our space for greater productivity and overall enjoyment. As you set out to de-clutter and do some spring cleaning in the home or at the office, here are some tips from our Dallas digital marketing company at Branding Plus Marketing to organize your social space!

Organize Your Social Space with Tips from Branding Plus Marketing in Dallas, Texas!

Believe it or not, but when you organize your social space, you will find yourself being more productive and simply enjoying your time online. Our team at Branding Plus Marketing in Dallas, Texas can help you identify key channels - both who you should follow and who is following you that you should market to - in order to achieve your social media goals and have a more productive online presence. Not every social media platform is for everyone. We can help you determine on which platforms your company is most engaging and help you set goals from there.

Once you know who you're following and who's following you, you can plan and schedule consistent, engaging content that sparks conversation and ultimately drives conversion. We can talk about best times to post on social media soon, but understanding which channels your company should have the most activity on and which content is most engaging for your audience is a key component.

Contact our team at Branding Plus Marketing in Dallas with any questions you might have to organize your social space for greater productivity!

Marketing Call-to-Action Items that Work!

When it comes to digital advertising and online marketing strategies, here are some effective call-to-action items that work from your team at Branding Plus Marketing in Dallas, Texas!

Branding Plus Marketing in Dallas, Texas understands the art of crafting response-based digital media campaigns that boost your brand and prompt your target audience to take action. With that in mind, here are a few effective call-to-action items that work and will produce tangible results for your business.

Effective Call-to-Action Items that Work from Branding Plus Marketing in Dallas, Texas!

Our team at Branding Plus Marketing in Dallas understands an effective call-to-action will include a couple essential elements. First, your call-to-action should include a no-obligation statement that offers the potential customer to try your product or service risk-free. A couple no-obligation call-to-actions include "Try it Now for Free," "Learn More," "See How it Works," and "Get Your Free Copy Today." With each of these, the potential customer is able to try your product or service, which hopefully increases their confidence to buy.

Secondly, you'll want to make sure your call-to-action button or offer is visible and unique enough to stand out. Experts will tell you to keep your call-to-action offer in the top half of the website, since most readers don't scroll down. Moreover, make your call-to-action offer noticeable by using different colors or shapes to draw appeal. Finally, size is important. You want your call-to-action button to be large enough to notice but small enough to not be obnoxious.

If you have any questions about these effective marketing call-to-action items that work, contact our team at Branding Plus Marketing in Dallas, Texas today!

Social Media Trends to Look Out for in 2016

Just when you started getting comfortable with best practices on social media, here are the top social media trends to look out for in 2016 from your friends at Branding Plus Marketing!

Social Media is truly an ever-evolving means of connecting and communication. What was deemed as social media best practices last year will soon be ancient history when it comes to effectively connecting with your existing and potential clientele in relevant and engaging ways. To help, here are social media trends to look out for in 2016 from Branding Plus Marketing - your premier digital marketing company in Dallas.

Social Media Trends to Look Out for in 2016 from Branding Plus Marketing in Dallas, Texas!

The first social media trend to utilize this year is live streaming. Twitter initially got the ball rolling with the launch of Meerkat and then announcing that it had acquired a competing app called Periscope. Now, with Twitter integrating Periscope into it's flagship app, you can view live streams in your timeline; something that was previously limited to celebrities, journalists and select iPhone users. Facebook plans to bring live streaming to moms and pops everywhere in 2016, guaranteeing an increase in Live Streaming.

Another social media trend to look out for in 2016 includes social commerce. Buying with mobile commerce has continually picked up, and 2016 could be the year it indeed catches on. Facebook, Twitter and Pinterest are looking at storing buyer information in their apps, allowing consumers to easily shop directly from retailers through social channels.

Other social media trends that will only continue to rise in effectiveness and usability include customer service, curation and social media at work to increase productivity. Our team at Branding Plus Marketing in Dallas, Texas is here to keep you on the front edge of social media best practices and looks forward to helping your brand effectively reach it's target audience.

Branding Your Business to Create Active Responses

At Branding Plus Marketing in Dallas, Texas, we help craft media campaigns that build brand awareness while prompting your target audience to take action!

Branding Plus Marketing in Dallas, Texas has a team of media and marketing professionals that understand how branding your business can create active responses. We have a thoughtful and intentionally designed marketing plan to constantly build brand awareness and response-based campaigns that, in the end, produce tangible results for your business! Whether through the web and online, print, public relations, design, television, or radio, we have over 40 years of inside knowledge in the media world at Branding Plus Marketing!

For us, it all starts with research! At Branding Plus Marketing in North Texas, we ask tons of questions to become immersed in your brand in order to know your business, your goals and objectives, your competition and obstacles, and your target market and opportunities. The better we know you and your world on the front end, the more success we can expect throughout your campaign and your active responses. From there, we create a plan that's customized to your needs and the objective at hand. Throughout it all, we constantly analyze and evaluate if our media campaign efforts are being effective!

Contact our team at Branding Plus Marketing to see for yourself how we can help with branding your business to create active responses! We look forward to the opportunity to steward your brand and your goals to maximize return!