Your brand’s logo is an integral part of your marketing strategy. At Branding Plus Marketing Group we believe that everything you do should address your Strategic Marketing Statement. So what makes a great logo?
The first thing a good logo does is make sense for your brand. If you are a paper company, you would not want your logo to insinuate you were anything else. If you are an engineering firm, you would not want to use childish colors or fonts. However, if you are a children’s clothing or toy store that would be appropriate.
Stands the Test of Time
It is important to think about a logo’s lasting effect. You want your logo to last, potentially forever. Sure, over time you may want to tweak your logo and bring it up to date, but the goal is to create a logo that can be adapted while still being instantly recognizable. You do not want to have a logo designed, just to spend the money on redesigning a year or two later.
That brings us to the importance of a logo being recognizable. If you think about brands such as Starbucks, FedEx, or Target you can easily identify them just by seeing their logo. This is what you want for your brand and your logo.
Simplicity is key when designing a logo. When a logo gets to be too complicated it is no longer easy to look at, making it less memorable, and increasing the chances of you having it redesigned.
Logos need to be adaptable. You never know what you might be putting your logo on. You may need to put your logo on a dark surface, so you will need your logo to be light on a dark background. You may need your logo to be printed in one color. What if your logo needs to be printed small or large? Will it be able to adapt?
Your brand’s logo should make sense for your industry, stand the test of time, be recognizable, be simple, and be adaptable. If your logo meets these requirements, great! If not, you may want to revisit the drawing board. If you’re looking to have a logo designed that will drive results for your brand, contact us at Branding Plus Marketing Group! We look forward to working with you.