Social media is everywhere, and odds are your business already has some social media accounts in place. Whether that be Facebook, Twitter, Pinterest, etc., but are you utilizing your social media accounts to their biggest potential? Generating thoughtful, high-quality content should be a top priority for businesses of all sizes. Implementing a strategic social media marketing plan can go a long way in improving the visibility of the content you are producing. Following our tips can help maximize the reach of your social media efforts.

Learn Your Audience

At this point, you should know the demographic you are most trying to market your business to. However, social media attracts many different people from all backgrounds. Use social referrals to your website, monitoring software, and question-and-answer sites to learn more about the traffic your accounts attract.

Be Relatable

Many businesses today come across on social media as having no personality and are, essentially, faceless. In a world of transparency, people don’t want to see the faceless business, they want to know the personal side. Interact with your followers and react to their comments like you were speaking to a friend.

Utilize an Editorial Calendar

An editorial calendar is an effective way to get your content ideas written down, decide on what content needs to be created, and how best to promote the content. You do not have to think of content the week before, you already know what is coming up and your business’s plan to tackle it.

Do Not Oversell

Ultimately you are selling a product. However, your social media content should not be focused on selling your product. Focus on answering your followers’ questions. If you are willing to find solutions to your consumer’s problems you are showing integrity and could potentially earn a permanent customer.

Use Pictures & Videos

Customers enjoy media. If content contains a picture of video, it is much more likely to be seen and receive engagement. You do not have to use overly fancy videos. Use photos from business events, customers, behind the scenes, team photos, quotes, infographics, or media clips.

Quality Over Quantity

While it is important to post frequently on social media, you should not do it at the expense of the quality of content. Take the time to create intentional, thoughtful content that closely ties in with your brand. If you post too frequently consumers may be irritated with seeing your content and end up unfollowing or muting your page.

Branding Plus Marketing Group will work with you to create convergence with your traditional and electronic media strategies. We use metrics to constantly revaluate performance and create improvement. There is no one right answer to the interactive opportunity. Our historical experience, pragmatic thinking, and creative execution will insure that your strategic endeavors are successful.

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