Why Knowing Your Audience Matters

In the world of marketing, the phrase “know your audience” gets thrown around a lot. But what does it really mean? And why does it really matter? Knowing the answers to these questions is essential to the success of your Dallas business. 

What It Means

Knowing your audience means understanding your customer profile. It means picturing the kind of person who is going to buy your product or use your service. If your company specializes in carpet cleaning, for instance, you might picture your customer as a middle-aged mother with messy kids and pets who doesn’t have the time to clean her carpet herself. No matter what your business may be, it is extremely valuable to take a moment and picture the customer you’re trying to reach. When you do this, you’ll be able to pinpoint your target audience.  

Why It Matters

Let’s use the carpet cleaning business example again. While you want to reach the largest customer base possible, it would not be smart to market to a 20-something with a concrete-floored loft in the downtown of a big city. With almost every business, there will be groups of people who need or want your product or service and groups of people who do not. Wasting time and resources marketing to the wrong audience will not effectively grow your business in the long run. Focusing those efforts on reaching the correct audience will help expand your business in the right direction. 

Creating a Successful Advertising Campaign

Advertising has changed a lot in recent years, and it will continue to change rapidly in part due to the ever increasing number of places to advertise. It can be tough to know where and how to best advertise your Dallas business. Amazing products fail every day because of ineffective advertising. Don’t let this happen to you!

Change Your Process

Traditional business school training and advertising executives have always thought about advertising in terms of “verticals.” Read almost any job description for an advertising position and they talk about this vertical or that one. The truth is that advertising is no longer about verticals, though still have their place. Switch your thinking on this. Advertising is now HORIZONTAL. It’s about reaching people and having one on one interactions. It’s about having people tell their peers about your product. It’s a broad spread instead of a narrow focus. Otherwise, you’ll likely be wasting time and money on an advertising campaign that’s not delivering measurable results.

The Branding Plus Advertising Method

Think about the last product or service you purchased. Did you buy it based solely on an advertisement or did you have reviews, suggestions or recommendations from your friends? If you’re like most people, you saw your friends post about it on social media or you asked for recommendations.

At Branding Plus, we build an advertising campaign that gets your Dallas company talked about. You’ll have measurable, incremental results so you’ll know the money you spend is increasing your market share. It may seem counter-intuitive, but we’re more focused on the results than on creating a “good” advertising campaign.

Sure, a certain insurance company’s gecko is cute and iconic, but does anyone really know if he’s bringing them more business? Rather than creating something that will make us all say “wow, that’s a great ad,", we design advertising campaigns that actually get results – and by results we mean more sales! Contact us today to start your successful advertising campaign.

Is Broadcast Media Right for Your Business?

We get this question a lot. Broadcast media is no longer a few local radio or TV stations. Nor is it as simple as creating ads that will play well on cable. Videos and podcasts can now be made by ANYONE and placed on YouTube or Facebook for everyone to see. When you look at some of these videos that have gone viral, it can seem like there’s no real reason for the success. If you’re struggling to figure out how to use broadcast media to grow your Dallas business, Branding Plus can help.

The Broadcast Media Outlet Matters

As with any marketing strategy, using broadcast media needs to fit in with your overall plan. Traditional outlets like TV and radio can, and do, work if they’re executed properly and fit into your overall strategy. Cable is a bit more complicated as it can be national or local. Social media outlets like YouTube, Facebook and SnapChat are quickly becoming broadcast media outlets of their own. Determining which of these to use, and how to use them, all goes back to your initial marketing strategy and your target market.

The Branding Plus Difference

It can seem advantageous to work with a large agency because they have the relationship with media reps. The challenge here, though, is that most players – both the agency and the reps – in this scenario are focused on selling your ad campaign without regard to measurable results. But it’s your money paying for these ads. You want to see measurable results; you want to see how the money you’re spending on broadcast media ads is actually growing your business.

When you work with Branding Plus in Dallas, we negotiate on your behalf to place broadcast media ads where they’ll be most effective. You’ll see the incremental results in your bottom line. We’ve verified our process – we know it works. And we look forward to putting it to work for you.

Your Logo – The Silent Face of Your Company

Think about some of the most famous brands today. Facebook, IBM, Coca Cola, etc. What’s one thing they have in common? Besides being household names, they all have an instantly recognizable logo. Your brain immediately associates their name with their logo and their logo with their name. Chances are you’d like something equally as recognizable for your Dallas company.

How do you develop such a logo? Some companies will tell you that extensive research is required. They’ll hire focus groups, compete designers against each other and evaluate color pallets down to minute levels. They may or may not spend the time to truly understand your company, your brand. And they’ll charge you big dollars for these efforts.

On the flip side, online logo houses will spit out a logo for you without much thought or expense. They don’t know you or your company. They have no idea what your company does or what it stands for. And in some cases, the logo may not be compliant with online marketing systems like Facebook. Again, it’s a case of “you get what you pay for.”

Instead, Branding Plus offers your Dallas business a middle ground option. We research your company. We get to understand what you’re all about, what matters to you. Using that information and our top-notch creative team, we develop a logo that’s truly unique and truly yours. The logo will meet the demands of all electronic media and look great on your paper marketing initiatives too! And yes, you get what you pay for – a reasonable price for a logo that’s truly your own and expresses your company.

Results matter to us. If your logo isn’t getting results or if you’re developing a brand and want to start off on the right foot, working with us gets you a results-driven logo design you can use for the life of your company.

Marketing is About Your Whole Company

Talk to people in advertising. Talk to your sales department. Ask them what marketing means. It’s likely you’ll get a wide variety of answers. At Branding Plus, we’ll tell you marketing is about your whole company. Marketing is much more than a mission statement or a single campaign. It’s a strategy that affects every facet of your business and every employee.

Think about it like this. One part of marketing is brand recognition. Like with a political campaign, you need to get your name out there, let people know what you stand for. But that’s only one piece of a much larger strategy. And all the pieces must fit together to present a balanced and believable picture of your company to the public.

As people interact with your company, every response they get – every email, every phone call, every business card passed at a networking event is a piece of this marketing puzzle. When all the pieces come together to form a complete picture, customers know, like and trust you and your brand. If any of the pieces seem to belong in a different puzzle, it can raise questions.

Everyone, from the person who answers your phones up to the CEO needs to understand your marketing strategy and their role in implementing it. When you launch a new product or embark on a new social media or other advertising campaign, it all needs to fit into your marketing puzzle.

Remember, in this fast pace, always connected society, one wrong word, one confused or upset customer can impact your company in critical ways. The best way to avoid this is to be on the offensive with a marketing strategy that everyone understands and knows how to implement appropriately for their role.

If you’re ready to take your marketing strategy to the next level, get in touch! We’ll work with you to develop a marketing strategy that takes every facet of your Dallas business into account.

Printed Media Still Reaches Dallas Consumers

In the world of marketing today, there’s a lot of emphasis on online tactics. It’s easy to think that printed media like tri-fold brochures, business cards and posters are no longer necessary. The truth is that to effectively market your Dallas business, you need both online strategies and printed materials. They both have a place, depending on the situation.

Brochures

A well done, color brochure can catch the eye of potential customers and set your business apart of the competition. They’re great at trade shows or for leaving on bulletin boards or similar displays at Dallas area shops and business where your potential clients basis is likely to spend time. Bigger than a business card, brochures are likely to been seen first and not get lost in the shuffle of receipts and other items that collect throughout the course of a day.

Business Cards

Although they’re one of the most basic business marketing tools, they still work. And for good reason. When you’re talking with someone who has a need for the products or services you offer, the easiest thing to do is hand them your business card. It’s simple to carry a bunch of them with you and it’s unlikely the recipient will discard them because they take up too much space. Well-designed business cards provide all the necessary information and make those who see it excited to contact you.

Posters

Dallas is a great place to hold special events and posters are an excellent way to let people know about it. Displaying them in the same places you would brochures not only increases attendance at your event, it also generates brand awareness – just like political posters generate name recognition for a particular candidate.

Branding Plus helps your Dallas business get noticed online and offline. Our print shop can produce all the printed marketing material your business needs to stand out from the crowd. Contact us today to take your marketing strategy to the next level.

Online Presence Grows Your Dallas Business

You’ve read the articles and heard the conversations. You know you need to have an active online presence to make your Dallas business a success, but you have no idea what that really means. The lingo itself sounds confusing. “SEO, social media marketing, hashtags, etc.” What is all that and how does it apply to marketing your business? You probably feel like your trapped in a fog of lingo and “should haves” without knowing how to apply any of it to your company. Read on.

Website

It used to be that a sign was necessary for people to know your business excited in a particular location. Now, it’s a website. If your Dallas company doesn’t have a website it doesn’t exist to those who are looking for what you offer. However, it’s bit more complex than simply having a website. This where the fog starts to roll in. The way your website is designed and what’s happening behind the scenes affects how well people are able to find the site when the search on Google or other sites. Collectively, this is called SEO.

Social Media Marketing

In its infancy, social media was simple. There were a few sites and there wasn’t a lot going on behind the scenes impacting who saw what. That’s all changed. Now, there are a huge variety of social media outlets and each has a different use and likely set of users. The question for marketing your Dallas business becomes “which social media outlets are right for me?” It’s not always an easy question to answer and you likely need more than one. Again, more fog. Think about your target audience for marketing. That will help you clue in to the best social media sites.

Lifting the Fog of Marketing Your Dallas Business

Is the fog starting to lift at all? Don’t worry if it’s not. At Branding Plus, we’re experts at cutting through the fog and getting your Dallas business noticed online. Reach out to us today to start growing your online presence.

Response-Based Media Campaigns with Tangible Results

At Branding Plus Marketing in Dallas, Texas, we understand the importance or crafting response-based media campaigns that prompt your target to take action, producing tangible results!

Branding Plus Marketing in Dallas, Texas is your premier digital marketing group in North Texas with over 40 years in the media world. Our special sauce is crafting response-based media campaigns that build brand awareness while simultaneously generating specific responses through the internet, telephone or other contact and action. Simply put, we believe that results matter and will work with your team to reach your marketing goals.

Exceed Your Marketing Goals with Branding Plus Marketing in Dallas, Texas!

From the onset, our Dallas marketing team will guide you through a specific and strategic planning process that effects every aspect of your team from operations to sales and, of course, marketing. Every decision that's made will affect your unique brand from the message you're delivering to the product you're offering. From our relationships to industry expertise and buying methodology, we have the team and the know-how to drive results that truly matter.

Contact our team today to see how effective it can be working with Branding Plus Marketing in Dallas, TX. We look forward to hearing your desires and goals and helping you and your team put the plan in place to go there and beyond! 

Competitive Service for Print Production in Dallas!

Branding Plus Marketing in Dallas, Texas has the expertise and experience to handle your print production in Dallas from concept to completion!

Some say printing is old school. But the truth of the matter is print production can save you time and money when it's done right the first time. Our Dallas marketing team at Branding Plus Marketing has years of experience and expertise in managing print production campaigns for clients from concept to completion.

Branding Plus Marketing provides competitive service for print production in Dallas!

If you're looking for competitive service for print production in Dallas, look no further than Branding Plus Marketing. We have printed and distributed millions of catalogs, brochures and other print collateral for numerous clients. Our print production capabilities include, but aren't limited to:

• Print Management
• Print Pre-Press Production
• Digital
• Variable Imaging
• Targeted Collateral
• Point of Purchase Materials
• Custom Pocket Folders
• Sales Sheets
• Brochures
• Magazine Books
• Finishing
• Direct Mail
• Product Labels
• Packaging Solutions
• Large Format Screen Printing

Contact our team at Branding Plus Marketing in Dallas, Texas to see how we can save you time and money by servicing all your print production needs. After all, our tagline at Branding Plus Marketing Group is, results matter. We look forward to providing your needs for print production in Dallas! 

Get Your Name in Their Hands with Direct Mail Marketing

Branding Plus Marketing in Dallas, Texas helps you develop an affordable and effective direct mail marketing strategy to get your name in your potential customers hands!

Obviously in an electronic world, the need for traditional print collateral is diminishing each day. But the numbers continue to show that direct mail marketing can be one of the most affordable and effective ways to communication specific promotions and sales - especially when combined with a coinciding email campaign! Our team at Branding Plus Marketing in Dallas, Texas has produced millions of pieces of direct mail for our clients and continues to provide high volume, low cost direct mail as an effective tactic in getting your name in the hands of potential customers! 

Branding Plus Marketing in Dallas, Texas handles your direct mail marketing needs!

Branding Plus Marketing in Dallas delivers a robust direct mail marketing campaign designed to target the right audience with the right message. We can help you gain a complete understanding of your potential customers basic demographics, purchasing behavior, lifestyle habits and more to nail down a specific message for your company or product. With a targeted group in mind, our Dallas marketing team will work with you to nail down the specific look, feel and messaging of your direct mail marketing campaign. Even more, couple this with an email marketing campaign and you're sure to be more effective than simply having direct mail or email on its own.

Contact our team today to hear how we can help you develop an affordable strategy in reaching specific, targeted consumers with your message. At Branding Plus Marketing, we believe results matter, and have the stories to prove it!

The Importance of Designing a Good Business Logo

As the first impression for customers in identifying with a company, Branding Plus Marketing in Dallas, Texas knows the importance of designing a good business logo!

Your company logo is almost always the 'face' of the company. From the fonts to the colors and design choice, a good business logo serves as the anchor point not only for all other business marketing materials, but as the display of your unique identity that allows customers to identify with who you are and what you provide. Branding Plus Marketing in Dallas, Texas knows the importance of a good business logo and has a team that will research your business to develop a logo that is unique, appropriate and memorable for your company.

Branding Plus Marketing in Dallas will Help You Land a Good Business Logo

A good business logo should be comprehensible to potential customers, conveying who you are as a company. And as the chief visual component of your overall brand identity, appearing on websites, business cards, marketing and advertising strategies, you can't afford to not have a good business logo. Simply put, a well-designed logo that links your overall brand identity portrays professionalism and competence that could help draw potential customers.

Big advertising agencies with high overhead often conduct extensive and expensive research and analysis, pulling in multiple designers and charging anywhere from $50,000-$100,000 for a logo. Branding Plus Marketing in Dallas, Texas will investigate your business to create something that is affordable and applicable for today's digital fingerprints, including websites and social media channels. If you're looking for a good business logo, contact our digital marketing team in Dallas at Branding Plus Marketing!

Branding Plus Marketing Covers Your Print and Direct Mail in Dallas

Branding Plus Marketing specializes in print and direct mail in Dallas that simultaneously brands your business while generating specific responses to your ads!

While a new social media platform hits the market every day, nothing replaces putting information and offers in your potential customers hands. Branding Plus Marketing in Dallas, Texas has all your print and direct mail needs covered and will guide you through the strategic planning process of designing great print material that strikes the necessary balance between sales, marketing and user experience.

Branding Plus Marketing covers your print and direct mail in Dallas!

Many of our clients express a need for brochures and other collaterals including standard corporate identification materials like letterheads and business cards. If you're in need of print materials that represent who you are and the product or service you provide, look no further than our graphic designers in Dallas at Branding Plus Marketing. Moreover, we'll walk you through the strategic process in designing direct mail that produces results. If you're looking to reach targeted consumers with your message and brand, a combination of direct mail and email marketing is the most affordable and effective means around!

Contact our team at Branding Plus Marketing in Dallas to hear more about our creative process in helping you reach your potential customers and clients through sharp and professional print and direct mail tactics! We look forward to helping you share your message at Branding Plus Marketing!

Building a Mobile Friendly Website for Your Local Business

In today's mobile world, it's imperative your local business has a mobile friendly website and our digital marketing team at Branding Plus Marketing in Dallas, Texas has the tools to help you get there!

In our previous post, we discussed the importance in having a great website to market your business. Carrying that over, we'll be discussing how imperative it is to build a mobile friendly website for your local business. Since 2014, mobile devices, such as smartphones and tablets, have been used more than desktop computers or laptops to access the internet. As a result, your local business must consider mobile devices when designing and implementing a company website. Our team at Branding Plus Marketing in Dallas, Texas has the experience and tools necessary in building mobile friendly websites for your local business.

Branding Plus Marketing in Dallas, Texas helps you Build a Mobile Friendly Website for Your Local Business!

Branding Plus Marketing is your digital marketing company in Dallas with the right people and strategies necessary to help spread the message of who you are and the product or service you provide. One of the most effective ways you can do this is in building a mobile friendly website for your local business. The key to success with mobile friendly sites is to ensure your website is responsive. A responsive website is easily viewable and functional regardless of the device size the user is using to access the site. Whether your potential customer is using an iPhone, Android, tablet or desktop, a responsive website from Branding Plus Marketing looks great and functions just as well.

Contact our Dallas digital marketing team at Branding Plus Marketing to find out how our team can help you build a mobile friendly website for your local business. We are confident we have the experience and know-how to build a responsive website that not only looks great, but is a joy to navigate. We look forward to working with you soon!

Building a Great Website that Markets Your Business

Your company website is the front door to your business and often the only impression you'll be able to make in order to market your business!

Branding Plus Marketing in Dallas, Texas is passionate about helping businesses thrive online. In today's market, one of the most crucial components to whether or not your company thrives is how effective your company's website is and whether or not it stands out. Our digital marketing company in Dallas helps you build a great website that markets your business the way you'd want it to market and sets you up for success.

Branding Plus Marketing in Dallas, Texas helps in Building a Great Website that Markets Your Business!

Simply put, if done well, your company's website can be the best marketing tool you have. The studies are staggering how many people connect with businesses online before making a decision to even engage with them on their needs and wants. If your website is not a true description and representation of your company brand, you will certainly loose business and potential clients. Whether you're wanting to increase conversion rates, increase sales, generate more leads, reduce overhead, or even improve brand awareness, all of these can be achieved through building a great website.

Beyond building a great website that markets your business, Branding Plus Marketing in Dallas, Texas will help you develop an electronic, online strategy that boosts brand awareness establishes differentiation between you and your competitors. Contact our team today to find out how our Dallas digital marketing company can help you thrive online!

Craft Media Campaigns that Build Brand Awareness

Branding Plus Marketing in Dallas, Texas helps your local business craft media campaigns that build brand awareness and prompts your target to take action!

At Branding Plus Marketing in Dallas, Texas, we have the team and the tools necessary to craft media campaigns that build brand awareness. Even more, our response-based campaigns prompt your target to take action and, as a result, produces tangible results for your local business. Among our many digital marketing services in Dallas, Branding Plus Marketing has you covered when it comes to web design and online strategies, logo design and print, public relations and television and radio. Contact our marketing team in Dallas today to get started on boosting your local business.

Craft Media Campaigns that Build Brand Awareness with Branding Plus Marketing in Dallas, Texas!

Our founder, Wayne Walker, spent 38 years in the radio business before starting Branding Plus Marketing in Dallas. As a result, we have a unique perspective that most digital advertising agencies simply don't have. From our relationships to our insider expertise and media buying methodology, Branding Plus Marketing has the know-how to craft media campaigns that build brand awareness and lets you get back to doing what you do best - running your business. At Branding Plus Marketing in Dallas, our specialties include:

• Advertising
• Public Relations and Reputation Management
• Direct Response Campaigns
• Branding
• Strategic Planning
• Media Buying
• Video and Audio Production
• Graphic Design and Illustration
• Print Production and Direct Mail
• Web Design, Marketing and Optimization
• Interactive Marketing

Contact our team today at Branding Plus Marketing to get started on crafting media campaigns that build brand awareness and spread your unique message. We look forward to being your primary source for online interactive marketing in Dallas!

Reaching Potential Customers with Great Facebook Ads!

Branding Plus Marketing in Dallas, Texas provides practical tips for reaching potential customers and empowering current advocates with great Facebook ads!

Stats show that more than 900 million Facebook users login each day from some sort of device, be it their desktop or mobile app. You certainly don't have to wonder if the people you're trying to reach are on Facebook. With that, our digital marketing company in Dallas at Branding Plus Marketing helps you and your local business reach potential customers and empower current advocates with great Facebook ads!

Reach Potential Customers with Great Facebook Ads from Branding Plus Marketing in Dallas!

Our team at Branding Plus Marketing in Dallas, Texas has the social media marketing expertise to help boost your brand and spread your message through great Facebook ads. From strong call-to-action items, telling your customers what you want them to do, to frequently compelling offers and specials that engage your customers, your business has much to gain from great Facebook ads. Our Dallas digital marketing crew can help you consistently create compelling content and visuals that curate conversation, contribute to the community you're a part of and drive people to take action.

Your bottom line and ROI will be greatly impacted with great Facebook ads from Branding Plus Marketing in Dallas. Contact our team if you have any questions about our SEO content and social media marketing strategies we help you implement and maintain. 

Understanding the Relationship Between Social Media and SEO

Local businesses have a great opportunity to reach existing and potential customers through the strategic relationship between social media and SEO!

Branding Plus Marketing in Dallas, Texas helps local businesses develop and maintain a vibrant online social strategy. To do that, we have a strong understanding on the powerful relationship between social media and SEO. Our Dallas digital marketing group will help you with your online strategy and presence to boost your brand and spread your message.

Branding Plus Marketing in Dallas, Texas helps with your Social Media and SEO strategy!

There is a profitable relationship between social media and SEO when it comes to getting your company's name and services out there. First of all, social media legitimizes a business. Social media pages often find themselves at the top of a search engine results page, especially when active and contributing in an engaging way.

Moreover, social media is increasingly becoming a search engine for millions of users. As of September 2015, Twitter was handling 2.1 billion searches per day and Facebook was fielding 1.5 billion searches every day. The valuable lesson here is that the content you share on your company's social media platforms has the ability to greatly influence your SEO and brand recognition.

To maintain a vibrant online presence, you need a committed team who understands social media marketing in Dallas. For this and so much more, Branding Plus Marketing is your go-to digital advertising agency in North Texas!

The Very Best Times to Post on Social Media

Branding Plus Marketing in Dallas, Texas provides the very best times to post on social media to boost your brand and spread your message!

Social media has been a game-changer as far as a platform for businesses to get the word out about who they are and what they're doing. Even so, it's still a relatively new platform and best practices are being worked out. There's certainly no proven formula for the very best times to post on social media, but there have been some critical findings from our team at Branding Plus Marketing in Dallas, Texas that might help you know when is the best time to post in order to boost your brand and spread your message.

Branding Plus Marketing in Dallas, Texas provides the Best Times to Post on Social Media!

This might seem like a no-brainer, but the very best times to post on social media are simply the times your followers are most active and responsive. Our social media marketing team in Dallas at Branding Plus Marketing has the tools and resources to best understand your audience's online activity and can help you determine when the best times to post on social media are for your company.

We can, however, provide some critical findings on best times to post based on general interaction on social media platforms. For example, the best times to post on Facebook are 1:00-4:00pm with the weekends generating the most response and interaction. Moreover, the best times to post on Twitter are at peak "break hours" such as the lunch hour and around 5:00-6:00pm when employees are ready to leave work. Instagram users are most active in the early evening hours, while business professionals on LinkedIn typically check-in first thing in the morning.

Contact our social media company in Dallas today with questions you might have regarding the best times to post on social media. Our team at Branding Plus Marketing looks forward to serving you soon!

Organize Your Social Space for Greater Productivity

As you set out to do some spring cleaning in the home or at the office, consider these tips to organize your social space from our team at Branding Plus Marketing in Dallas, Texas!

The Spring season brings out the best in us when it comes to cleaning and organizing our space for greater productivity and overall enjoyment. As you set out to de-clutter and do some spring cleaning in the home or at the office, here are some tips from our Dallas digital marketing company at Branding Plus Marketing to organize your social space!

Organize Your Social Space with Tips from Branding Plus Marketing in Dallas, Texas!

Believe it or not, but when you organize your social space, you will find yourself being more productive and simply enjoying your time online. Our team at Branding Plus Marketing in Dallas, Texas can help you identify key channels - both who you should follow and who is following you that you should market to - in order to achieve your social media goals and have a more productive online presence. Not every social media platform is for everyone. We can help you determine on which platforms your company is most engaging and help you set goals from there.

Once you know who you're following and who's following you, you can plan and schedule consistent, engaging content that sparks conversation and ultimately drives conversion. We can talk about best times to post on social media soon, but understanding which channels your company should have the most activity on and which content is most engaging for your audience is a key component.

Contact our team at Branding Plus Marketing in Dallas with any questions you might have to organize your social space for greater productivity!

Marketing Call-to-Action Items that Work!

When it comes to digital advertising and online marketing strategies, here are some effective call-to-action items that work from your team at Branding Plus Marketing in Dallas, Texas!

Branding Plus Marketing in Dallas, Texas understands the art of crafting response-based digital media campaigns that boost your brand and prompt your target audience to take action. With that in mind, here are a few effective call-to-action items that work and will produce tangible results for your business.

Effective Call-to-Action Items that Work from Branding Plus Marketing in Dallas, Texas!

Our team at Branding Plus Marketing in Dallas understands an effective call-to-action will include a couple essential elements. First, your call-to-action should include a no-obligation statement that offers the potential customer to try your product or service risk-free. A couple no-obligation call-to-actions include "Try it Now for Free," "Learn More," "See How it Works," and "Get Your Free Copy Today." With each of these, the potential customer is able to try your product or service, which hopefully increases their confidence to buy.

Secondly, you'll want to make sure your call-to-action button or offer is visible and unique enough to stand out. Experts will tell you to keep your call-to-action offer in the top half of the website, since most readers don't scroll down. Moreover, make your call-to-action offer noticeable by using different colors or shapes to draw appeal. Finally, size is important. You want your call-to-action button to be large enough to notice but small enough to not be obnoxious.

If you have any questions about these effective marketing call-to-action items that work, contact our team at Branding Plus Marketing in Dallas, Texas today!