In the world of marketing, the phrase “know your audience” gets thrown around a lot. But what does it really mean? And why does it really matter? Knowing the answers to these questions is essential to the success of your Dallas business.
What It Means
Knowing your audience means understanding your customer profile. It means picturing the kind of person who is going to buy your product or use your service. If your company specializes in carpet cleaning, for instance, you might picture your customer as a middle-aged mother with messy kids and pets who doesn’t have the time to clean her carpet herself. No matter what your business may be, it is extremely valuable to take a moment and picture the customer you’re trying to reach. When you do this, you’ll be able to pinpoint your target audience.
Why It Matters
Let’s use the carpet cleaning business example again. While you want to reach the largest customer base possible, it would not be smart to market to a 20-something with a concrete-floored loft in the downtown of a big city. With almost every business, there will be groups of people who need or want your product or service and groups of people who do not. Wasting time and resources marketing to the wrong audience will not effectively grow your business in the long run. Focusing those efforts on reaching the correct audience will help expand your business in the right direction.