We get this question a lot. Broadcast media is no longer a few local radio or TV stations. Nor is it as simple as creating ads that will play well on cable. Videos and podcasts can now be made by ANYONE and placed on YouTube or Facebook for everyone to see. When you look at some of these videos that have gone viral, it can seem like there’s no real reason for the success. If you’re struggling to figure out how to use broadcast media to grow your Dallas business, Branding Plus can help.
The Broadcast Media Outlet Matters
As with any marketing strategy, using broadcast media needs to fit in with your overall plan. Traditional outlets like TV and radio can, and do, work if they’re executed properly and fit into your overall strategy. Cable is a bit more complicated as it can be national or local. Social media outlets like YouTube, Facebook and SnapChat are quickly becoming broadcast media outlets of their own. Determining which of these to use, and how to use them, all goes back to your initial marketing strategy and your target market.
The Branding Plus Difference
It can seem advantageous to work with a large agency because they have the relationship with media reps. The challenge here, though, is that most players – both the agency and the reps – in this scenario are focused on selling your ad campaign without regard to measurable results. But it’s your money paying for these ads. You want to see measurable results; you want to see how the money you’re spending on broadcast media ads is actually growing your business.
When you work with Branding Plus in Dallas, we negotiate on your behalf to place broadcast media ads where they’ll be most effective. You’ll see the incremental results in your bottom line. We’ve verified our process – we know it works. And we look forward to putting it to work for you.