You’ve read the articles and heard the conversations. You know you need to have an active online presence to make your Dallas business a success, but you have no idea what that really means. The lingo itself sounds confusing. “SEO, social media marketing, hashtags, etc.” What is all that and how does it apply to marketing your business? You probably feel like your trapped in a fog of lingo and “should haves” without knowing how to apply any of it to your company. Read on.
It used to be that a sign was necessary for people to know your business excited in a particular location. Now, it’s a website. If your Dallas company doesn’t have a website it doesn’t exist to those who are looking for what you offer. However, it’s bit more complex than simply having a website. This where the fog starts to roll in. The way your website is designed and what’s happening behind the scenes affects how well people are able to find the site when the search on Google or other sites. Collectively, this is called SEO.
Social Media Marketing
In its infancy, social media was simple. There were a few sites and there wasn’t a lot going on behind the scenes impacting who saw what. That’s all changed. Now, there are a huge variety of social media outlets and each has a different use and likely set of users. The question for marketing your Dallas business becomes “which social media outlets are right for me?” It’s not always an easy question to answer and you likely need more than one. Again, more fog. Think about your target audience for marketing. That will help you clue in to the best social media sites.
Lifting the Fog of Marketing Your Dallas Business
Is the fog starting to lift at all? Don’t worry if it’s not. At Branding Plus, we’re experts at cutting through the fog and getting your Dallas business noticed online. Reach out to us today to start growing your online presence.