Online Presence Grows Your Dallas Business

You’ve read the articles and heard the conversations. You know you need to have an active online presence to make your Dallas business a success, but you have no idea what that really means. The lingo itself sounds confusing. “SEO, social media marketing, hashtags, etc.” What is all that and how does it apply to marketing your business? You probably feel like your trapped in a fog of lingo and “should haves” without knowing how to apply any of it to your company. Read on.

Website

It used to be that a sign was necessary for people to know your business excited in a particular location. Now, it’s a website. If your Dallas company doesn’t have a website it doesn’t exist to those who are looking for what you offer. However, it’s bit more complex than simply having a website. This where the fog starts to roll in. The way your website is designed and what’s happening behind the scenes affects how well people are able to find the site when the search on Google or other sites. Collectively, this is called SEO.

Social Media Marketing

In its infancy, social media was simple. There were a few sites and there wasn’t a lot going on behind the scenes impacting who saw what. That’s all changed. Now, there are a huge variety of social media outlets and each has a different use and likely set of users. The question for marketing your Dallas business becomes “which social media outlets are right for me?” It’s not always an easy question to answer and you likely need more than one. Again, more fog. Think about your target audience for marketing. That will help you clue in to the best social media sites.

Lifting the Fog of Marketing Your Dallas Business

Is the fog starting to lift at all? Don’t worry if it’s not. At Branding Plus, we’re experts at cutting through the fog and getting your Dallas business noticed online. Reach out to us today to start growing your online presence.

Response-Based Media Campaigns with Tangible Results

At Branding Plus Marketing in Dallas, Texas, we understand the importance or crafting response-based media campaigns that prompt your target to take action, producing tangible results!

Branding Plus Marketing in Dallas, Texas is your premier digital marketing group in North Texas with over 40 years in the media world. Our special sauce is crafting response-based media campaigns that build brand awareness while simultaneously generating specific responses through the internet, telephone or other contact and action. Simply put, we believe that results matter and will work with your team to reach your marketing goals.

Exceed Your Marketing Goals with Branding Plus Marketing in Dallas, Texas!

From the onset, our Dallas marketing team will guide you through a specific and strategic planning process that effects every aspect of your team from operations to sales and, of course, marketing. Every decision that's made will affect your unique brand from the message you're delivering to the product you're offering. From our relationships to industry expertise and buying methodology, we have the team and the know-how to drive results that truly matter.

Contact our team today to see how effective it can be working with Branding Plus Marketing in Dallas, TX. We look forward to hearing your desires and goals and helping you and your team put the plan in place to go there and beyond! 

Competitive Service for Print Production in Dallas!

Branding Plus Marketing in Dallas, Texas has the expertise and experience to handle your print production in Dallas from concept to completion!

Some say printing is old school. But the truth of the matter is print production can save you time and money when it's done right the first time. Our Dallas marketing team at Branding Plus Marketing has years of experience and expertise in managing print production campaigns for clients from concept to completion.

Branding Plus Marketing provides competitive service for print production in Dallas!

If you're looking for competitive service for print production in Dallas, look no further than Branding Plus Marketing. We have printed and distributed millions of catalogs, brochures and other print collateral for numerous clients. Our print production capabilities include, but aren't limited to:

• Print Management
• Print Pre-Press Production
• Digital
• Variable Imaging
• Targeted Collateral
• Point of Purchase Materials
• Custom Pocket Folders
• Sales Sheets
• Brochures
• Magazine Books
• Finishing
• Direct Mail
• Product Labels
• Packaging Solutions
• Large Format Screen Printing

Contact our team at Branding Plus Marketing in Dallas, Texas to see how we can save you time and money by servicing all your print production needs. After all, our tagline at Branding Plus Marketing Group is, results matter. We look forward to providing your needs for print production in Dallas! 

Get Your Name in Their Hands with Direct Mail Marketing

Branding Plus Marketing in Dallas, Texas helps you develop an affordable and effective direct mail marketing strategy to get your name in your potential customers hands!

Obviously in an electronic world, the need for traditional print collateral is diminishing each day. But the numbers continue to show that direct mail marketing can be one of the most affordable and effective ways to communication specific promotions and sales - especially when combined with a coinciding email campaign! Our team at Branding Plus Marketing in Dallas, Texas has produced millions of pieces of direct mail for our clients and continues to provide high volume, low cost direct mail as an effective tactic in getting your name in the hands of potential customers! 

Branding Plus Marketing in Dallas, Texas handles your direct mail marketing needs!

Branding Plus Marketing in Dallas delivers a robust direct mail marketing campaign designed to target the right audience with the right message. We can help you gain a complete understanding of your potential customers basic demographics, purchasing behavior, lifestyle habits and more to nail down a specific message for your company or product. With a targeted group in mind, our Dallas marketing team will work with you to nail down the specific look, feel and messaging of your direct mail marketing campaign. Even more, couple this with an email marketing campaign and you're sure to be more effective than simply having direct mail or email on its own.

Contact our team today to hear how we can help you develop an affordable strategy in reaching specific, targeted consumers with your message. At Branding Plus Marketing, we believe results matter, and have the stories to prove it!

The Importance of Designing a Good Business Logo

As the first impression for customers in identifying with a company, Branding Plus Marketing in Dallas, Texas knows the importance of designing a good business logo!

Your company logo is almost always the 'face' of the company. From the fonts to the colors and design choice, a good business logo serves as the anchor point not only for all other business marketing materials, but as the display of your unique identity that allows customers to identify with who you are and what you provide. Branding Plus Marketing in Dallas, Texas knows the importance of a good business logo and has a team that will research your business to develop a logo that is unique, appropriate and memorable for your company.

Branding Plus Marketing in Dallas will Help You Land a Good Business Logo

A good business logo should be comprehensible to potential customers, conveying who you are as a company. And as the chief visual component of your overall brand identity, appearing on websites, business cards, marketing and advertising strategies, you can't afford to not have a good business logo. Simply put, a well-designed logo that links your overall brand identity portrays professionalism and competence that could help draw potential customers.

Big advertising agencies with high overhead often conduct extensive and expensive research and analysis, pulling in multiple designers and charging anywhere from $50,000-$100,000 for a logo. Branding Plus Marketing in Dallas, Texas will investigate your business to create something that is affordable and applicable for today's digital fingerprints, including websites and social media channels. If you're looking for a good business logo, contact our digital marketing team in Dallas at Branding Plus Marketing!

Branding Plus Marketing Covers Your Print and Direct Mail in Dallas

Branding Plus Marketing specializes in print and direct mail in Dallas that simultaneously brands your business while generating specific responses to your ads!

While a new social media platform hits the market every day, nothing replaces putting information and offers in your potential customers hands. Branding Plus Marketing in Dallas, Texas has all your print and direct mail needs covered and will guide you through the strategic planning process of designing great print material that strikes the necessary balance between sales, marketing and user experience.

Branding Plus Marketing covers your print and direct mail in Dallas!

Many of our clients express a need for brochures and other collaterals including standard corporate identification materials like letterheads and business cards. If you're in need of print materials that represent who you are and the product or service you provide, look no further than our graphic designers in Dallas at Branding Plus Marketing. Moreover, we'll walk you through the strategic process in designing direct mail that produces results. If you're looking to reach targeted consumers with your message and brand, a combination of direct mail and email marketing is the most affordable and effective means around!

Contact our team at Branding Plus Marketing in Dallas to hear more about our creative process in helping you reach your potential customers and clients through sharp and professional print and direct mail tactics! We look forward to helping you share your message at Branding Plus Marketing!

Building a Mobile Friendly Website for Your Local Business

In today's mobile world, it's imperative your local business has a mobile friendly website and our digital marketing team at Branding Plus Marketing in Dallas, Texas has the tools to help you get there!

In our previous post, we discussed the importance in having a great website to market your business. Carrying that over, we'll be discussing how imperative it is to build a mobile friendly website for your local business. Since 2014, mobile devices, such as smartphones and tablets, have been used more than desktop computers or laptops to access the internet. As a result, your local business must consider mobile devices when designing and implementing a company website. Our team at Branding Plus Marketing in Dallas, Texas has the experience and tools necessary in building mobile friendly websites for your local business.

Branding Plus Marketing in Dallas, Texas helps you Build a Mobile Friendly Website for Your Local Business!

Branding Plus Marketing is your digital marketing company in Dallas with the right people and strategies necessary to help spread the message of who you are and the product or service you provide. One of the most effective ways you can do this is in building a mobile friendly website for your local business. The key to success with mobile friendly sites is to ensure your website is responsive. A responsive website is easily viewable and functional regardless of the device size the user is using to access the site. Whether your potential customer is using an iPhone, Android, tablet or desktop, a responsive website from Branding Plus Marketing looks great and functions just as well.

Contact our Dallas digital marketing team at Branding Plus Marketing to find out how our team can help you build a mobile friendly website for your local business. We are confident we have the experience and know-how to build a responsive website that not only looks great, but is a joy to navigate. We look forward to working with you soon!

Building a Great Website that Markets Your Business

Your company website is the front door to your business and often the only impression you'll be able to make in order to market your business!

Branding Plus Marketing in Dallas, Texas is passionate about helping businesses thrive online. In today's market, one of the most crucial components to whether or not your company thrives is how effective your company's website is and whether or not it stands out. Our digital marketing company in Dallas helps you build a great website that markets your business the way you'd want it to market and sets you up for success.

Branding Plus Marketing in Dallas, Texas helps in Building a Great Website that Markets Your Business!

Simply put, if done well, your company's website can be the best marketing tool you have. The studies are staggering how many people connect with businesses online before making a decision to even engage with them on their needs and wants. If your website is not a true description and representation of your company brand, you will certainly loose business and potential clients. Whether you're wanting to increase conversion rates, increase sales, generate more leads, reduce overhead, or even improve brand awareness, all of these can be achieved through building a great website.

Beyond building a great website that markets your business, Branding Plus Marketing in Dallas, Texas will help you develop an electronic, online strategy that boosts brand awareness establishes differentiation between you and your competitors. Contact our team today to find out how our Dallas digital marketing company can help you thrive online!

Craft Media Campaigns that Build Brand Awareness

Branding Plus Marketing in Dallas, Texas helps your local business craft media campaigns that build brand awareness and prompts your target to take action!

At Branding Plus Marketing in Dallas, Texas, we have the team and the tools necessary to craft media campaigns that build brand awareness. Even more, our response-based campaigns prompt your target to take action and, as a result, produces tangible results for your local business. Among our many digital marketing services in Dallas, Branding Plus Marketing has you covered when it comes to web design and online strategies, logo design and print, public relations and television and radio. Contact our marketing team in Dallas today to get started on boosting your local business.

Craft Media Campaigns that Build Brand Awareness with Branding Plus Marketing in Dallas, Texas!

Our founder, Wayne Walker, spent 38 years in the radio business before starting Branding Plus Marketing in Dallas. As a result, we have a unique perspective that most digital advertising agencies simply don't have. From our relationships to our insider expertise and media buying methodology, Branding Plus Marketing has the know-how to craft media campaigns that build brand awareness and lets you get back to doing what you do best - running your business. At Branding Plus Marketing in Dallas, our specialties include:

• Advertising
• Public Relations and Reputation Management
• Direct Response Campaigns
• Branding
• Strategic Planning
• Media Buying
• Video and Audio Production
• Graphic Design and Illustration
• Print Production and Direct Mail
• Web Design, Marketing and Optimization
• Interactive Marketing

Contact our team today at Branding Plus Marketing to get started on crafting media campaigns that build brand awareness and spread your unique message. We look forward to being your primary source for online interactive marketing in Dallas!

Reaching Potential Customers with Great Facebook Ads!

Branding Plus Marketing in Dallas, Texas provides practical tips for reaching potential customers and empowering current advocates with great Facebook ads!

Stats show that more than 900 million Facebook users login each day from some sort of device, be it their desktop or mobile app. You certainly don't have to wonder if the people you're trying to reach are on Facebook. With that, our digital marketing company in Dallas at Branding Plus Marketing helps you and your local business reach potential customers and empower current advocates with great Facebook ads!

Reach Potential Customers with Great Facebook Ads from Branding Plus Marketing in Dallas!

Our team at Branding Plus Marketing in Dallas, Texas has the social media marketing expertise to help boost your brand and spread your message through great Facebook ads. From strong call-to-action items, telling your customers what you want them to do, to frequently compelling offers and specials that engage your customers, your business has much to gain from great Facebook ads. Our Dallas digital marketing crew can help you consistently create compelling content and visuals that curate conversation, contribute to the community you're a part of and drive people to take action.

Your bottom line and ROI will be greatly impacted with great Facebook ads from Branding Plus Marketing in Dallas. Contact our team if you have any questions about our SEO content and social media marketing strategies we help you implement and maintain. 

Understanding the Relationship Between Social Media and SEO

Local businesses have a great opportunity to reach existing and potential customers through the strategic relationship between social media and SEO!

Branding Plus Marketing in Dallas, Texas helps local businesses develop and maintain a vibrant online social strategy. To do that, we have a strong understanding on the powerful relationship between social media and SEO. Our Dallas digital marketing group will help you with your online strategy and presence to boost your brand and spread your message.

Branding Plus Marketing in Dallas, Texas helps with your Social Media and SEO strategy!

There is a profitable relationship between social media and SEO when it comes to getting your company's name and services out there. First of all, social media legitimizes a business. Social media pages often find themselves at the top of a search engine results page, especially when active and contributing in an engaging way.

Moreover, social media is increasingly becoming a search engine for millions of users. As of September 2015, Twitter was handling 2.1 billion searches per day and Facebook was fielding 1.5 billion searches every day. The valuable lesson here is that the content you share on your company's social media platforms has the ability to greatly influence your SEO and brand recognition.

To maintain a vibrant online presence, you need a committed team who understands social media marketing in Dallas. For this and so much more, Branding Plus Marketing is your go-to digital advertising agency in North Texas!

The Very Best Times to Post on Social Media

Branding Plus Marketing in Dallas, Texas provides the very best times to post on social media to boost your brand and spread your message!

Social media has been a game-changer as far as a platform for businesses to get the word out about who they are and what they're doing. Even so, it's still a relatively new platform and best practices are being worked out. There's certainly no proven formula for the very best times to post on social media, but there have been some critical findings from our team at Branding Plus Marketing in Dallas, Texas that might help you know when is the best time to post in order to boost your brand and spread your message.

Branding Plus Marketing in Dallas, Texas provides the Best Times to Post on Social Media!

This might seem like a no-brainer, but the very best times to post on social media are simply the times your followers are most active and responsive. Our social media marketing team in Dallas at Branding Plus Marketing has the tools and resources to best understand your audience's online activity and can help you determine when the best times to post on social media are for your company.

We can, however, provide some critical findings on best times to post based on general interaction on social media platforms. For example, the best times to post on Facebook are 1:00-4:00pm with the weekends generating the most response and interaction. Moreover, the best times to post on Twitter are at peak "break hours" such as the lunch hour and around 5:00-6:00pm when employees are ready to leave work. Instagram users are most active in the early evening hours, while business professionals on LinkedIn typically check-in first thing in the morning.

Contact our social media company in Dallas today with questions you might have regarding the best times to post on social media. Our team at Branding Plus Marketing looks forward to serving you soon!

Organize Your Social Space for Greater Productivity

As you set out to do some spring cleaning in the home or at the office, consider these tips to organize your social space from our team at Branding Plus Marketing in Dallas, Texas!

The Spring season brings out the best in us when it comes to cleaning and organizing our space for greater productivity and overall enjoyment. As you set out to de-clutter and do some spring cleaning in the home or at the office, here are some tips from our Dallas digital marketing company at Branding Plus Marketing to organize your social space!

Organize Your Social Space with Tips from Branding Plus Marketing in Dallas, Texas!

Believe it or not, but when you organize your social space, you will find yourself being more productive and simply enjoying your time online. Our team at Branding Plus Marketing in Dallas, Texas can help you identify key channels - both who you should follow and who is following you that you should market to - in order to achieve your social media goals and have a more productive online presence. Not every social media platform is for everyone. We can help you determine on which platforms your company is most engaging and help you set goals from there.

Once you know who you're following and who's following you, you can plan and schedule consistent, engaging content that sparks conversation and ultimately drives conversion. We can talk about best times to post on social media soon, but understanding which channels your company should have the most activity on and which content is most engaging for your audience is a key component.

Contact our team at Branding Plus Marketing in Dallas with any questions you might have to organize your social space for greater productivity!

Marketing Call-to-Action Items that Work!

When it comes to digital advertising and online marketing strategies, here are some effective call-to-action items that work from your team at Branding Plus Marketing in Dallas, Texas!

Branding Plus Marketing in Dallas, Texas understands the art of crafting response-based digital media campaigns that boost your brand and prompt your target audience to take action. With that in mind, here are a few effective call-to-action items that work and will produce tangible results for your business.

Effective Call-to-Action Items that Work from Branding Plus Marketing in Dallas, Texas!

Our team at Branding Plus Marketing in Dallas understands an effective call-to-action will include a couple essential elements. First, your call-to-action should include a no-obligation statement that offers the potential customer to try your product or service risk-free. A couple no-obligation call-to-actions include "Try it Now for Free," "Learn More," "See How it Works," and "Get Your Free Copy Today." With each of these, the potential customer is able to try your product or service, which hopefully increases their confidence to buy.

Secondly, you'll want to make sure your call-to-action button or offer is visible and unique enough to stand out. Experts will tell you to keep your call-to-action offer in the top half of the website, since most readers don't scroll down. Moreover, make your call-to-action offer noticeable by using different colors or shapes to draw appeal. Finally, size is important. You want your call-to-action button to be large enough to notice but small enough to not be obnoxious.

If you have any questions about these effective marketing call-to-action items that work, contact our team at Branding Plus Marketing in Dallas, Texas today!

Social Media Trends to Look Out for in 2016

Just when you started getting comfortable with best practices on social media, here are the top social media trends to look out for in 2016 from your friends at Branding Plus Marketing!

Social Media is truly an ever-evolving means of connecting and communication. What was deemed as social media best practices last year will soon be ancient history when it comes to effectively connecting with your existing and potential clientele in relevant and engaging ways. To help, here are social media trends to look out for in 2016 from Branding Plus Marketing - your premier digital marketing company in Dallas.

Social Media Trends to Look Out for in 2016 from Branding Plus Marketing in Dallas, Texas!

The first social media trend to utilize this year is live streaming. Twitter initially got the ball rolling with the launch of Meerkat and then announcing that it had acquired a competing app called Periscope. Now, with Twitter integrating Periscope into it's flagship app, you can view live streams in your timeline; something that was previously limited to celebrities, journalists and select iPhone users. Facebook plans to bring live streaming to moms and pops everywhere in 2016, guaranteeing an increase in Live Streaming.

Another social media trend to look out for in 2016 includes social commerce. Buying with mobile commerce has continually picked up, and 2016 could be the year it indeed catches on. Facebook, Twitter and Pinterest are looking at storing buyer information in their apps, allowing consumers to easily shop directly from retailers through social channels.

Other social media trends that will only continue to rise in effectiveness and usability include customer service, curation and social media at work to increase productivity. Our team at Branding Plus Marketing in Dallas, Texas is here to keep you on the front edge of social media best practices and looks forward to helping your brand effectively reach it's target audience.

Your Business' Web Presence Says It All

Regardless where your business' web presence finds itself, Branding Plus Marketing in Dallas, Texas will help you build and maintain your first impression that says it all!

Branding Plus Marketing in Dallas, Texas is in the business of making sure your company makes a great first impression. Your company's website and online presence, regardless of where it finds itself, can lead to more business or result in a loss. It doesn't matter if we're talking about your main company website or on an inconsiderable local business directory, your business' web presence is often the front door to your business and deserves the expertise of Branding Plus Marketing!

214 Interactive in Dallas, Texas helps your company perfect it's web presence!

The first thing you'll want to ensure is as sharp as it can be is your main website. Your company's website is the first impression for your potential customers and can be the result of a gain or loss in future business. Almost equally important is that your company's information is accurate and updated on common and niche business directory websites like Yelp, Superpages.com and Citysearch. Finally, Branding Plus Marketing can help you and your company with content creation and distribution to appropriate social media accounts, ensuring you stay connected with your customers and potential consumers.

Contact Branding Plus Marketing in Dallas, Texas today to hear more about how we can help you and your company perfect it's web presence. From your personal website to business directories and more, Branding Plus Marketing is your full-service digital ad agency in Dallas!

Branding Your Business to Create Active Responses

At Branding Plus Marketing in Dallas, Texas, we help craft media campaigns that build brand awareness while prompting your target audience to take action!

Branding Plus Marketing in Dallas, Texas has a team of media and marketing professionals that understand how branding your business can create active responses. We have a thoughtful and intentionally designed marketing plan to constantly build brand awareness and response-based campaigns that, in the end, produce tangible results for your business! Whether through the web and online, print, public relations, design, television, or radio, we have over 40 years of inside knowledge in the media world at Branding Plus Marketing!

For us, it all starts with research! At Branding Plus Marketing in North Texas, we ask tons of questions to become immersed in your brand in order to know your business, your goals and objectives, your competition and obstacles, and your target market and opportunities. The better we know you and your world on the front end, the more success we can expect throughout your campaign and your active responses. From there, we create a plan that's customized to your needs and the objective at hand. Throughout it all, we constantly analyze and evaluate if our media campaign efforts are being effective!

Contact our team at Branding Plus Marketing to see for yourself how we can help with branding your business to create active responses! We look forward to the opportunity to steward your brand and your goals to maximize return!

A Great Company Logo can be Essential to Your Business

Having a great logo can help to brand your company and also help attract new customers.  You want your company logo to be one that stands out and grabs attention.  If you are working to come up with a logo or maybe you already have one, ask yourself if the logo meets the following important elements.

1.     Describable

You want your logo to be easily understood and simple to describe.

2.     Memorable

If you can describe a logo, then you will be likely to remember it as well.  A memorable logo will be easily recognized and on the forefront of the user’s mind. 

3.     Effective without Color

Color should be secondary to the shape and design of your logo.  There are many times that the logo may be displayed without color so you want to be sure your design looks great either way.

4.     Scalable

It is important to be sure that the logo can be used at any size.  Will it look good if it is only an inch in size?  This would be important when you are printing on office supplies like pens and stationary. 

5.     Relevant

Your logo should make sense for the business you provide.  Be sure to do research into your industry to know that your logo is relevant and to also ensure it is not similar to a competitor.

There are many ideas and opinions on how to create an effective business logo. At Branding Plus Marketing Group we feel strongly that there is nothing more important than your logo.  We specialize in logo design and we would be thrilled to help investigate and research your business to help create a logo that is affordable and effective.  Give us a call today at 214-824 -4100. 

Boost Your Business Through Print Advertising

Although it may seem like everything has moved to digital media, there are still companies that have the need for print advertising like brochures.  At Branding Plus Marketing we have successful relationships with “trade only” production companies and will provide the competitive pricing and quality work.  We can also help with corporate materials including letterhead and business cards.  At Branding Plus Marketing Group we believe that results matter and our job is to provide our clients with affordable and effective direct mail and print pieces that communicate specific promotions and sales. 

We are proud that we have provided high volume – low cost direct mail like the example below for Paramount Renovations.  We also encourage multiple touch campaigns where we combine direct mail with electronic mail which proves to be highly effective. 

Print is just one way to effectively advertise and boost your business with Branding Plus Marketing Group.  We would love to help your company effectively communicate and boost your business at the same time.  Give us a call today to discuss your branding details.

Do You Have A User Friendly Website?

The look and feel of a website is very important.  You want visitors to like what they see, but usability is equally, if not more, important.  In order for a website to be successful, users need to be able to quickly and seamlessly utilize it.  An easy, well planned experience can set your website apart from your competition. 

Below are some characteristics of a user-friendly website:

Mobile Compatibility

Each day more and more people use their cell phones to access websites.  It is imperative to have a mobile optimized website. 

Check your website to see how it appears on a mobile device.  If your website cannot be accessed, then it is imperative to create a mobile version of your website.  

Well-Formatted Content That Is Easy to Scan

The typical user skims through the content on a website rather than reading each and every word on the page. Users tend to quickly scan through key parts on a site to find out if it is what they are looking for. It is important to format your content with this in mind. Think through your use of headings, sub-headings, paragraphs, bullets and lists help to break up the text, and make it easy for readers to effectively scan.

Fast Load Times

The quickest way to lose an online customer is a site that takes forever to load.  Making sure that you site loads within 4-6 seconds is imperative to provide excellent usability.  This can also affect your search engine ranking. You can use free tools like Pingdom to test the speed of your website and to get suggestions on how to improve your speed.  A typical customer can only wait a few seconds for a page to load until they choose to leave and most likely go directly to a competitor’s site.  

Browser Consistency

It is important to be sure that your website works correctly and the same on all major browsers such as Internet Explorer, Chrome, Firefox, Safari, and Opera.  

Resourceful Navigation

Navigation is one of the most important parts of a website.  Using JavaScript or a simple HTML works well and will appear consistent in most browsers. Your navigation should not be cluttered.  Do your best to limit the number of menu items.  If you have a large site or lots of information, drop down menus may be a great option.  

Along with the menu be sure that you have a good search feature, various ways to get to the content, descriptive header and footer, good internal linking, and a custom 404 page.  

Effective Color Scheme

You want to be sure that the colors of the background and font on your site have a good contrast so that they are easy to read.  If you have a dark background you want to be sure your font is light so that it is legible and easy to read.  If users literally cannot see your content then they will definitely not be reading it.  

These are just a few suggestions when it comes to creating a user friendly website.  When a customer visits your website you want the experience to be seamless, enjoyable, and interesting.  This will help your online reputation and your business’ success as a whole.  At Branding Plus Marketing Group we understand how important a company’s website is.  Let us assist you in creating a strategy to guarantee excellent online usability and an improved online reputation.  Give us a call at 214-824-4100 and let’s meet today.