Why Hire a Media Buyer?

In order to understand why you would benefit from hiring a media buyer, let us first tell you what a media buyer does.  Media buyers negotiate creative deadlines, ensuring the creative is delivered to the media on time, media invoice support, strategic planning based on your specific audience, and more.  Below are just a few specific reasons to hire a media buyer for your marketing needs.

Hiring a media buyer does not cost anything extra. When you purchase media directly, you pay the gross price. When you use an accredited media buyer to buy your media, the media gives you a 15% agency discount. Then, you just pay the discounted NET cost to the media instead.  So for the same price you are also getting the expertise from an experienced media buyer.

Media buyers don’t just negotiate lower rates they buy strategically. They put together targeted buys with reach and frequencies that will be effective using research and experience.

Media buyers can get lower rates. Media buyers have the ability to negotiate better prices with the media because of the relationships they have both locally and nationally.

Once you hire a media buyer you do not have to worry about anymore media sales reps pursuing you and sending you research you are not sure you can trust.

Hiring a media buyer is a win.  Anytime you can allow an area to be managed and run by an expert or specialist you should have better results.  At Branding Plus Marketing Group we understand that results matter and we want nothing more than to help strategically get your company to the next level.  Give us a call today at 214-824-4100 and lets meet to discuss your marketing plan. 

What is the Branding Plus Marketing Group?

The Branding Plus Marketing Group works to brand your company while marketing with specific campaigns that drive your clients to respond.  The term marketing really covers a lot.  Marketing touches every part of your company.  Each thing that your company does or says can influence and impact your brand.  The advertisements you use, the look and feel of your office, the way you answer your phones – all of these will impact the growth and success of your business. 

At Branding Plus Marketing we want to work with you to strategically plan and balance operation, sales, and marketing at your company.  We are proud to have a trademarked process – Branding +™ that has helped all of our clients create incremental sales increases while building their brands.  Below are some of the areas we specialize in:

• Advertising
• Public Relations – Reputation Management
• Direct Response Campaigns
• Branding
• Strategic Planning
• Media Buying
• Video and Audio Production
• Graphic Design
• Illustration
• Print Production
• Direct Mail
• Web Design, Marketing and Optimization
• Interactive Marketing

If you are interested in increasing sales while branding your company then let Branding Plus Marketing help you out.  Using an industry expert to take reigns of your marketing expert, will allow you the time needed to effectively and efficiently run your business. Give us a call today at 214.824.4100.