Just when you started getting comfortable with best practices on social media, here are the top social media trends to look out for in 2016 from your friends at Branding Plus Marketing!
Social Media is truly an ever-evolving means of connecting and communication. What was deemed as social media best practices last year will soon be ancient history when it comes to effectively connecting with your existing and potential clientele in relevant and engaging ways. To help, here are social media trends to look out for in 2016 from Branding Plus Marketing - your premier digital marketing company in Dallas.
The first social media trend to utilize this year is live streaming. Twitter initially got the ball rolling with the launch of Meerkat and then announcing that it had acquired a competing app called Periscope. Now, with Twitter integrating Periscope into it's flagship app, you can view live streams in your timeline; something that was previously limited to celebrities, journalists and select iPhone users. Facebook plans to bring live streaming to moms and pops everywhere in 2016, guaranteeing an increase in Live Streaming.
Another social media trend to look out for in 2016 includes social commerce. Buying with mobile commerce has continually picked up, and 2016 could be the year it indeed catches on. Facebook, Twitter and Pinterest are looking at storing buyer information in their apps, allowing consumers to easily shop directly from retailers through social channels.
Other social media trends that will only continue to rise in effectiveness and usability include customer service, curation and social media at work to increase productivity. Our team at Branding Plus Marketing in Dallas, Texas is here to keep you on the front edge of social media best practices and looks forward to helping your brand effectively reach it's target audience.