There are seemingly endless decisions to work through when developing a company logo, from competitive research and analysis to determining appropriate imagery, font and a memorable color pallet. It may seem like too much work on the front-end but trust us, it’s worth the investment. A top-notch logo is essential to establishing your brand, differentiating you from your competitors and building brand loyalty.
Establish Your Brand
As a critical company branding component, a well-designed company logo sets the stage for establishing your brand. It is oftentimes the first, and potentially only, opportunity to engage with a prospective client. If your company logo is included in a list of logos, will a prospective client be inspired to click-through your website to find out more? If not, consider that a lost opportunity. As a stand-alone graphic, what does your logo communicate about your brand? Developing a logo representative of your company values, business personality and product or service offering is a great jumping off point for developing and enhancing your brand message.
Seize an Opportunity for Differentiation
Advancements in technology are making the world smaller than ever before, resulting in a competitive environment more fierce than ever before. Designing a top-notch company logo is an effective way to differentiate your company from the competition. Competitive research and analysis is a key step in developing a logo that successfully sets you apart from your competition. You’ll want to carefully consider how you are you delivering value differently than your competitor. Is there a way to capture that differentiating value-add in a graphic way?
Build Brand Loyalty
Somewhere filed away in your brain is a file containing deep brand associations with particular logos. While the Apple icon, Nike swoosh and McDonald’s arches don’t include their respective company names, most of us could identify these symbols without hesitation. This recognition can be at least partly attributed to brand loyalty. Each of these companies has established a strong familiarity with their customers. You don’t have to be a behemoth, global company to build brand loyalty. A well-designed company logo can make all the difference in connecting with your clients and establishing a long-term relationship built on trust.