Here at Branding Plus, we firmly believe that results matter. Having a strategically developed website is crucial in achieving the best results for your business. Oftentimes, a company’s website represents the first interaction that you will have with a prospective client. This is an opportunity to make a positive impression before you’ve even spoken with the visitor directly. We’ve cherry-picked a few basic rules to keep in mind when considering whether your website homepage accomplishes your strategic business goals.
This may seem like a no-brainer but you’d be surprised by how many websites do not have contact information prominently displayed on their homepage. A visitor to your website should quickly be able to find a business address without any issues navigating your website. More importantly, you should have a tap-to-dial phone number on your website. If a prospective client is intrigued by what they are reading and would like to reach out to you, they should be able to do so at the click of a button.
With so many people using their smart phone to track down information, having a website that is mobile-responsive is a must. Mobile users should have no problem navigating your website from their phone and the layout and content should immediately adapt to the size of the screen it is being viewed on. Optimizing your website for mobile device users can have a positive impact on bounce rates while ensuring a positive experience for the visitor.
Clear, Concise Language
A visitor to your website will not spend much time on a landing page before deciding to move on. When developing copy for your website, the key is briefly and clearly explain your company and the services you provide. Think about what your target customers’ pain points are and how you are uniquely positioned to address them. Wanting to go into more detail is fine, that’s what sub-pages are for. Remember that imagery and copy work in tandem on every landing page. Selecting a few, high quality images is more impactful than a slew of blurry photos you took on your iPhone. If you’re on a budget or simply don’t want to deal with hiring a professional photographer, there are many stock photo websites offering quality photography at reasonable price-points.
There you have it, a few basics to consider when redesigning your website or analyzing the effectiveness of your current website. If you’re hung up on where to start or overwhelmed by the website development process, reach out to the team here at Branding Plus.