Generating thoughtful, high-quality content should be a top priority for business of all sizes looking for share their unique value proposition with current and prospective clients. Implementing a strategic social media marketing plan can go a long way in improving the visibility of the content you are producing. Following our tips can help maximizing the reach of your social media efforts.
Leverage Social Media Tools
Many a business owner has referred to time constraints as a primary reason for inactivity on their social media platforms. Leveraging social media tools like Hootsuite can help automate the process and take some pressure off to post with regularity. Simply create a free profile on the platform, carve out some time to dedicate to generating, uploading and scheduling social media posts and you could be all set for the next couple of weeks.
Actively Engage with Followers
The consumer of today considers a business social media profile a viable way to get in touch with you. Are you regularly checking direct messages on Instagram and your Facebook inbox? It’s possible that you’ve had followers reach out to you and have not responded. Not responding in a timely, engaging manner sends the message that you don’t value your customers and aren’t invested in ensuring their satisfaction. Recognize each communication from a follower for what it is, an opportunity. Seize it as an opportunity to thoughtfully engage with a potential customer and maximize it.
Quality over Quantity
While it’s important to post on social media platforms with consistent regularity, it’s equally imperative that businesses don’t simply throw a post up to be done with it. Taking the time to create intentional, thoughtful content that closely ties in with your brand will go father than posting quotes or photos that have no relevance to your industry.