The inbound vs. outbound marketing battle has been raging for what seems like ages. Here at Branding Plus we believe that each method has pros and cons and that an effective, comprehensive marketing strategy incorporates elements of both inbound and outbound efforts.
Pull marketing, oftentimes referred to as inbound marketing, is all about pulling prospective clients in and engaging a target audience organically. It is centered around social media marketing, content marketing and the development of thought leadership such as blogs, white papers, and webinars. The idea centers around generating content that is valuable to the target client to attract traffic to your website. This process of nurturing prospective clients seeks to nurture them through the sales funnel and convert visitors into eventual clients. While inbound marketing can be a more cost-effective approach, it can take a long time to start seeing results. The process of search engine optimization is constant and the development of valuable content is no easy task.
Outbound marketing is often called push marketing and is associated with activities considered to be traditional advertising methods. This includes but is not limited to, direct mail campaigns, print, radio, television, and outdoor advertising. Outbound marketing focuses on studying demographics and activities and developing pointed messages to target an audience. This audience can be broad or specific, offering vast flexibility in investment and promotional platforms. While outbound marketing methods have a more immediate, quantifiable result, they generally require a greater investment than inbound marketing.
What’s Right for Me?
Determining whether inbound or outbound marketing is the right move for your business can be made more daunting by the breadth of information available. The right decision is ultimately a much deeper conversation centered around refining your goals. We recognize the value of both inbound and outbound marketing methods and can help you strike just the right balance to deliver the results you need. Reach out to us today to get the conversation started.