At Branding Plus Marketing Group we take a slightly different approach to PR. We focus on the story and not the client.
Some might say it is a slightly counter-intuitive way of thinking since we do represent the client, after all. But if you look at it from a results oriented view, it makes sense. Our approach is simple: a reporter’s job is to find, craft, and deliver a story. Developing a story that happens to involve our client and delivering it to the relevant media has proven over and over again to be the most effective means to the end goal of receiving favorable press.
By focusing on the story instead of the client, we are ultimately delivering better results to the client.
In the electronic world, Branding Plus Marketing Group employs a systematic execution model that will help every aspect of your electronic endeavor while providing a platform for traditional P.R. to work as well.
Ask us how we do it. We’ll be happy to tell you how you can afford an integrated P.R. effort as part of your overall Strategic Marketing Plan.
At Branding Plus Marketing Group...