Hour Care

HourCare was a brand-new health clinic and needed a well-produced television commercial on a start-up budget. We decided to go with a spot that was all digitally produced to keep the costs down without sacrificing quality.

Rodney Anderson

This series of spots was created to showcase Rodney Anderson as a mortgage solution for "all walks of life". Our goal was to show that regardless of your situation, Rodney Anderson was there to give you expert assistance in getting your home loan taken care of.

Stacy Furniture

Stacy Furniture has an expansive showroom and we needed to showcase as much of their product as possible. Using a split screen effect allowed us to get the sale message across through Rick and Dorian while still focusing on the most important part- the furniture!

Television

The rules of engagement in marketing consistently change, and television is not immune to this.  The proliferation of alternative channels have forced networks and local affiliates to search for new ways to generate revenue.  A perfect example is the acquisition of NBC by Comcast.  While not publicly stated, it is apparent the the real value of NBC does not lie in its network of affiliates or it’s national news programming. No, the real value of NBC is it’s archive of content.

Alternative delivery systems have been growing since the first introduction of “pay for viewing” in the late 50′s and early 60′s.  Apple is developing content distribution and management systems that will forever change the way we consume TV. This is forcing major broadcasting companies to re-think, react and re-deploy assets to protect their positions in the market. The reality is that their current positions are not really worth protecting. They would be better served to get on the front side of the content distribution  revolution and innovate. But that’s not going to happen.  They will continue to try to protect their current assets and adapt to the market as the market dictates.