Branding Plus Marketing Group

Branding Plus Named Media Partner for The Dallas Stars

natty — Fri, 13 Apr 2012 19:44:57 +0000

Dallas, Texas, January 1, 2012 – Branding Plus Marketing Group was recently named the media buying partner for Dallas’ National Hockey League franchise, The Dallas Stars. This decision comes on the heels of the team being purchased and a new management team taking over.

Agency partner, Natalie Walker said, “We are absolutely thrilled to have the opportunity to work closely with the Dallas Stars’ Executive Team. It is an exciting time to be involved with the Dallas Stars- attendance is on the rise and the team is on fire right now. We look forward to assisting them with their goals and finishing out the 2011/12 season strong.”

Branding Plus will be closely working with the Star’s executive marketing staff to place and manage both their radio and outdoor media buys.

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Attendance Up More Than 15% at 2011 Southwest RV Supershow

natty — Thu, 01 Sep 2011 21:21:18 +0000

Dallas, Texas, September 1, 2011 – The 2011 Southwest RV Supershow closed Sunday, September 18, with a 15% increase in attendance over the 2010 event. Dallas Morning News sports columnist Ray Sasser wrote on Thursday, September 15, “Mecca for RV buyers rolls in ( town) for four days.” Attendees, ranging from young families and “empty nesters” shopping for their first RV to experienced RV pros comparing the latest and greatest, took full advantage of the one- stop shopping “Mecca.”

“We don’t judge our annual Southwest RV Supershow by attendance alone,” Ed Wilkins, TRVA State Show Chair said. “Our goal is to create a major stage for RV enthusiasts to meet the best of North Texas’ RV dealers, see the latest models, learn about the lifestyle and if ready, buy at special show pricing. From all indications both dealers and consumers considered the show one of the best in years.

Clark McEwen, Executive Director of the Texas Recreational Vehicle Association added, “Despite national economic concerns and high fuel prices, every type of RV, from $6,000 pop-ups to $800,000 Diesel Buses was purchased during the four-day show.”

A facebook fan of Goodtimes in my RV had this to say about the show, “We’ve gone for years…and really LOVED the addition of seminars…and…walked away with an incredible deal on our 2012 5th wheel!”

Dealer evaluations reflect the success of the show. For example, Jeff White, RV-Max commented, “Definitely the best Southwest RV Supershow we have ever participated in.” Scott Chaney at ExploreUSA RV Supercenter reported, “We had a good show and felt the traffic was strong. It was even better than 2010 … higher-end 5th wheels were our best sellers this year.”

Motor home dealer Kevin Ketner wrote, “Anicra RV decided early on to really do an outstanding job with our internal marketing (efforts) …banners, signage, giveaways, uniforms and a massive showing of 42 motor homes in the event. The crowd was plentiful and abundant with buyers that we will be working for months to come. With multiple motor home sales, our staff was very excited and especially pumped about our results.”

“Overall, this year’s show was a success for McClains RV SuperStores,” Nate McClain observed. “The traffic was definitely up for the 2011 show compared to 2010. Many of the families…seemed to be 1st time lookers or investigating the RV lifestyle for their future…,” he added.

TRVA Director of Special Events, Mary Claire Campos, noted that show vendors remained busy throughout the show selling RV related services and accessories. Vendor Travel EASY Decks by JnK Innovations, LLC , said, “We totally enjoyed the show. Tons of people came to see the full halls and parking lots of Market Hall. Thanks for organizing a successful show!”

The show, produced by the Texas Recreational Vehicle Association and its dealer members located throughout North Texas, has seen attendance increases along with strong sales for the last three years.

The Texas Recreational Vehicle Association (TRVA) is America’s first independent RV State Association. TRVA, the voice of the Texas RV industry, represents more than 300 RV dealers, manufacturers, campground/RV parks, suppliers and service firms, all united to promote and protect the RV industry in Texas.

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Tracy Rich Joins Branding Plus as Media Director

admin — Tue, 16 Aug 2011 16:02:57 +0000

Dallas, Texas, August 16, 2011 — Branding + Marketing Group recently brought on Tracy Rich as Media Director. Tracy will work closely with the Branding Plus account service team to execute and manage media plans.

Tracy has a well-established career in media beginning her career at radio rep firm before moving over to the agency side. She has bought media for Dillard’s, Earthgrain Breads, Carnation, amount many other worldwide brands. Among other career achievements, she has been nominated for Media Buyer of the Year by American Women in Radio & Television.

Wayne Walker, principle of Branding Plus said, “Tracy has an outstanding reputation in the Dallas market- and for good reason. Her direct professionalism, positive nature, and attention to detail makes her a true asset to the Branding Plus team. We are beyond thrilled to have the chance to work alongside her and know she will serve our clients well.”

In addition to his professional obligations, Rich is active in her spare time playing volleyball, traveling, and spending time with her husband, John.

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Dallas Vigilantes Invite Training Camp Tryout Participants

natty — Mon, 07 Feb 2011 19:17:14 +0000

Dallas, Texas, February 7, 2011 – The Dallas Vigilantes will hold their final open tryout camp on Saturday, February 12, and are guaranteeing at least one participant in the camp a chance to participate in the team’s 2011 training camp.

The tryout camp will be held at Gloria H. Snyder Stadium on the campus of Parish Episcopal School (4101 Sigma Road, Dallas, Texas 75244). Registration will begin at 7:00 a.m. and the workout will start at 8:00 a.m. The cost of the tryout is $70 and can be paid in cash or via a money order. No personal checks will be accepted.

Arena Football League teams often find players during tryout camps who end up being valuable members of their teams. Following the Vigilantes’ last tryout camp in November, the team signed three players — center Aric Flowers, defensive back Rickey McKinley, and defensive lineman Marco Cappola.

Additionally, the Vigilantes signed wide receiver Matt Fields and offensive lineman Ty Nsekhe following an open tryout the preceded the 2010 season. Both Fields and Nsekhe eventually became starters for the Vigilantes in 2010.

Players participating in the tryout camp should prepare for drills on artificial turf and bring cleats. Drills will consist of the 40-yard dash, short-shuttle, standing broad jump, and individual position workouts.

Individual position breakdowns will include quarterback, fullback/linebacker, offensive/defensive lineman, wide receiver, defensive back, and kicker.

For more information, call 940.686.8326.

About the Dallas Vigilantes:
The Dallas Vigilantes are a second-year Arena Football League team that plays its home games at the American Airlines Center in Dallas, Texas. The Vigilantes are led by AFL legend Clint Dolezel, who retired from the game as the league’s all-time passer. The Vigilantes kick off the 2011 season on Saturday, March 12. For more information or to purchase tickets, call 877.554.3668 or visit DallasVigilantes.com.

The Southwest RV Supershow at Market Hall Next Weekend, September 16-19

natty — Fri, 10 Sep 2010 23:59:45 +0000

What:

See hundreds of towable and motorized recreational vehicles ranging from popular “pop-ups,” “5th wheels” and “toy boxes” all the way to deluxe motor coaches. Explore a variety of ideas, products and services perfect for the RV’ing lifestyle. Get great tips from experts at the seminar stage. This one-stop-shopping opportunity is brought to you by The Texas Recreational Vehicle Association and its dealer members located throughout North Texas.

When:

Thursday, Sept. 16	10 a.m. – 6 p.m.
Friday, Sept. 17	10 a.m. – 8 p.m.
Saturday, Sept. 18	10 a.m. – 8 p.m.
Sunday, Sept. 19	10 a.m. – 6 p.m.

Tickets:

$10, adults, children under 16, free. Discount coupons available at any Metroplex TRVA member dealership, in participating newspapers and on line at www.thesouthwestrvsupershow.com. Daily special pricing: Thursday: ½ price admission all day. Friday: $3-off for active duty military, RV club members, and seniors, age 65+ (may not be combined with the discount coupon).

Information:

www.southwestrvsupershow.com

Jackson’s Home & Garden Retains Branding Plus Marketing Group

natty — Thu, 03 Jun 2010 16:53:32 +0000

Dallas, Texas, June 3, 2010 – Jackson’s Home & Garden announced today that they would be retaining Branding Plus Marketing Group to assist with their strategic marketing and advertising plans moving forward.

Wayne Walker, Principal of Branding Plus Marketing Group, says, “I have been a loyal customer of Jackson’s Home & Garden for years. We we thrilled to have the opportunity to meet, and now work with, the Jackson family and further solidify their long-standing positive reputation in the Dallas market.”

Jackson’s Home & Garden is family-owned retailer specializing in distinctive, high-quality items for the home, patio and backyard. Jackson’s has been in business since 1983.

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Regius Financial Launches Campaign with Glenn Beck

natty — Mon, 12 Apr 2010 22:00:09 +0000

Dallas, Texas, April 12, 2010 — Regius Financial, a Dallas-based life insurance company, launched an endorsement campaign Monday with nationally syndicated personality, Glenn Beck. Beck’s first spots will center around life insurance and the annuity aspects of the business.

The campaign will run on Beck’s Dallas affiliate, KLIF.

Regius Financial specializes in the sale of life insurance, annuities, life settlements, and employer plans.

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Branding + Launches New Website for Summit Alliance Financial

admin — Mon, 01 Mar 2010 15:54:32 +0000

Dallas, Texas, March 1, 2010 — Summit Alliance Financial unveiled the redesign of their primary web presence, SummitAlliance.net over the weekend. The site launch is a culmination of months of work on behalf of key Summit Alliance executives and Branding + Marketing Group.

Jason York, Director of Interactive Media at Branding + said, “Summit was a classic case of a company whose website was out-of-date needing both a makeover in both design as well as functionality. Given the amount of ‘moving parts’ involved, we were happy that we could deliver a site to them in such a short amount of time.”

The new site not only offers a cleaner design, but also offers up-to-date insurance news as well as the ability to get an insurance quote online.

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BPMG Opens Doors of Dallas Location

admin — Thu, 11 Feb 2010 15:55:16 +0000

Dallas, Texas, February 11, 2010 — Branding + Marketing Group opened the doors to its new Dallas location on Monday, February 11th. Full-scale voice studios at the new location will allow Branding + to have closer control over production schedules of their clients.

The Dallas office also has historic ties in the advertising industry, as it was once home of the original “jingle” production company in Dallas, Texas, Pamm’s.

Wayne Walker, Principle of Branding + Marketing Group said, “We couldn’t be happier with the new location. We are excited about the opportunity to grow our production capabilities right alongside the rest of our business in 2010. The access to studios and the close proximity of our location to many of our vendors will add to the level of efficiency with which we can serve our clients.”

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Branding + Marketing Group Named 2010 Southwest RV Supershow Marketing Partner

admin — Mon, 01 Feb 2010 16:13:36 +0000

Dallas, Texas, February 1, 2010 – The Texas Recreational Vehicles Association (TRVA) recently announced they have chosen Branding + Marketing Group as their marketing partner for the 2010 Southwest RV Supershow.

The Southwest RV Supershow is the largest show of its kind in the region and will feature over 400 RVs from over 15 dealers. The show is set to take place at Dallas Market Hall September 16-19, 2010.

The 2010 show will be the second year that the management team of Branding + has partnered with the TRVA. Last year a media mix of television, radio, newspaper, and direct mail led to strong attendance numbers despite the RV industry experiencing a tough year in the tumultuous economic climate.

Branding + Marketing Group will be teaming up with PR Firm Shiroma Southwest on the promotion and marketing of the show.

“We are thrilled to be representing the TRVA once again for their show this fall. We were able to deliver a strong campaign last year, and we look forward to increasing attendance and show partners for 2010,” said Wayne Walker, principle of Branding + Marketing Group.

In addition to the responsibilities involved in creating a strategic marketing plan for the annual event, Branding + has also been tapped to redesign the TRVA online presence.

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