Organize Your Social Space for Greater Productivity

As you set out to do some spring cleaning in the home or at the office, consider these tips to organize your social space from our team at Branding Plus Marketing in Dallas, Texas!

The Spring season brings out the best in us when it comes to cleaning and organizing our space for greater productivity and overall enjoyment. As you set out to de-clutter and do some spring cleaning in the home or at the office, here are some tips from our Dallas digital marketing company at Branding Plus Marketing to organize your social space!

Organize Your Social Space with Tips from Branding Plus Marketing in Dallas, Texas!

Believe it or not, but when you organize your social space, you will find yourself being more productive and simply enjoying your time online. Our team at Branding Plus Marketing in Dallas, Texas can help you identify key channels - both who you should follow and who is following you that you should market to - in order to achieve your social media goals and have a more productive online presence. Not every social media platform is for everyone. We can help you determine on which platforms your company is most engaging and help you set goals from there.

Once you know who you're following and who's following you, you can plan and schedule consistent, engaging content that sparks conversation and ultimately drives conversion. We can talk about best times to post on social media soon, but understanding which channels your company should have the most activity on and which content is most engaging for your audience is a key component.

Contact our team at Branding Plus Marketing in Dallas with any questions you might have to organize your social space for greater productivity!

Marketing Call-to-Action Items that Work!

When it comes to digital advertising and online marketing strategies, here are some effective call-to-action items that work from your team at Branding Plus Marketing in Dallas, Texas!

Branding Plus Marketing in Dallas, Texas understands the art of crafting response-based digital media campaigns that boost your brand and prompt your target audience to take action. With that in mind, here are a few effective call-to-action items that work and will produce tangible results for your business.

Effective Call-to-Action Items that Work from Branding Plus Marketing in Dallas, Texas!

Our team at Branding Plus Marketing in Dallas understands an effective call-to-action will include a couple essential elements. First, your call-to-action should include a no-obligation statement that offers the potential customer to try your product or service risk-free. A couple no-obligation call-to-actions include "Try it Now for Free," "Learn More," "See How it Works," and "Get Your Free Copy Today." With each of these, the potential customer is able to try your product or service, which hopefully increases their confidence to buy.

Secondly, you'll want to make sure your call-to-action button or offer is visible and unique enough to stand out. Experts will tell you to keep your call-to-action offer in the top half of the website, since most readers don't scroll down. Moreover, make your call-to-action offer noticeable by using different colors or shapes to draw appeal. Finally, size is important. You want your call-to-action button to be large enough to notice but small enough to not be obnoxious.

If you have any questions about these effective marketing call-to-action items that work, contact our team at Branding Plus Marketing in Dallas, Texas today!

Social Media Trends to Look Out for in 2016

Just when you started getting comfortable with best practices on social media, here are the top social media trends to look out for in 2016 from your friends at Branding Plus Marketing!

Social Media is truly an ever-evolving means of connecting and communication. What was deemed as social media best practices last year will soon be ancient history when it comes to effectively connecting with your existing and potential clientele in relevant and engaging ways. To help, here are social media trends to look out for in 2016 from Branding Plus Marketing - your premier digital marketing company in Dallas.

Social Media Trends to Look Out for in 2016 from Branding Plus Marketing in Dallas, Texas!

The first social media trend to utilize this year is live streaming. Twitter initially got the ball rolling with the launch of Meerkat and then announcing that it had acquired a competing app called Periscope. Now, with Twitter integrating Periscope into it's flagship app, you can view live streams in your timeline; something that was previously limited to celebrities, journalists and select iPhone users. Facebook plans to bring live streaming to moms and pops everywhere in 2016, guaranteeing an increase in Live Streaming.

Another social media trend to look out for in 2016 includes social commerce. Buying with mobile commerce has continually picked up, and 2016 could be the year it indeed catches on. Facebook, Twitter and Pinterest are looking at storing buyer information in their apps, allowing consumers to easily shop directly from retailers through social channels.

Other social media trends that will only continue to rise in effectiveness and usability include customer service, curation and social media at work to increase productivity. Our team at Branding Plus Marketing in Dallas, Texas is here to keep you on the front edge of social media best practices and looks forward to helping your brand effectively reach it's target audience.

Your Business' Web Presence Says It All

Regardless where your business' web presence finds itself, Branding Plus Marketing in Dallas, Texas will help you build and maintain your first impression that says it all!

Branding Plus Marketing in Dallas, Texas is in the business of making sure your company makes a great first impression. Your company's website and online presence, regardless of where it finds itself, can lead to more business or result in a loss. It doesn't matter if we're talking about your main company website or on an inconsiderable local business directory, your business' web presence is often the front door to your business and deserves the expertise of Branding Plus Marketing!

214 Interactive in Dallas, Texas helps your company perfect it's web presence!

The first thing you'll want to ensure is as sharp as it can be is your main website. Your company's website is the first impression for your potential customers and can be the result of a gain or loss in future business. Almost equally important is that your company's information is accurate and updated on common and niche business directory websites like Yelp, Superpages.com and Citysearch. Finally, Branding Plus Marketing can help you and your company with content creation and distribution to appropriate social media accounts, ensuring you stay connected with your customers and potential consumers.

Contact Branding Plus Marketing in Dallas, Texas today to hear more about how we can help you and your company perfect it's web presence. From your personal website to business directories and more, Branding Plus Marketing is your full-service digital ad agency in Dallas!

Branding Your Business to Create Active Responses

At Branding Plus Marketing in Dallas, Texas, we help craft media campaigns that build brand awareness while prompting your target audience to take action!

Branding Plus Marketing in Dallas, Texas has a team of media and marketing professionals that understand how branding your business can create active responses. We have a thoughtful and intentionally designed marketing plan to constantly build brand awareness and response-based campaigns that, in the end, produce tangible results for your business! Whether through the web and online, print, public relations, design, television, or radio, we have over 40 years of inside knowledge in the media world at Branding Plus Marketing!

For us, it all starts with research! At Branding Plus Marketing in North Texas, we ask tons of questions to become immersed in your brand in order to know your business, your goals and objectives, your competition and obstacles, and your target market and opportunities. The better we know you and your world on the front end, the more success we can expect throughout your campaign and your active responses. From there, we create a plan that's customized to your needs and the objective at hand. Throughout it all, we constantly analyze and evaluate if our media campaign efforts are being effective!

Contact our team at Branding Plus Marketing to see for yourself how we can help with branding your business to create active responses! We look forward to the opportunity to steward your brand and your goals to maximize return!

A Great Company Logo can be Essential to Your Business

Having a great logo can help to brand your company and also help attract new customers.  You want your company logo to be one that stands out and grabs attention.  If you are working to come up with a logo or maybe you already have one, ask yourself if the logo meets the following important elements.

1.     Describable

You want your logo to be easily understood and simple to describe.

2.     Memorable

If you can describe a logo, then you will be likely to remember it as well.  A memorable logo will be easily recognized and on the forefront of the user’s mind. 

3.     Effective without Color

Color should be secondary to the shape and design of your logo.  There are many times that the logo may be displayed without color so you want to be sure your design looks great either way.

4.     Scalable

It is important to be sure that the logo can be used at any size.  Will it look good if it is only an inch in size?  This would be important when you are printing on office supplies like pens and stationary. 

5.     Relevant

Your logo should make sense for the business you provide.  Be sure to do research into your industry to know that your logo is relevant and to also ensure it is not similar to a competitor.

There are many ideas and opinions on how to create an effective business logo. At Branding Plus Marketing Group we feel strongly that there is nothing more important than your logo.  We specialize in logo design and we would be thrilled to help investigate and research your business to help create a logo that is affordable and effective.  Give us a call today at 214-824 -4100. 

Boost Your Business Through Print Advertising

Although it may seem like everything has moved to digital media, there are still companies that have the need for print advertising like brochures.  At Branding Plus Marketing we have successful relationships with “trade only” production companies and will provide the competitive pricing and quality work.  We can also help with corporate materials including letterhead and business cards.  At Branding Plus Marketing Group we believe that results matter and our job is to provide our clients with affordable and effective direct mail and print pieces that communicate specific promotions and sales. 

We are proud that we have provided high volume – low cost direct mail like the example below for Paramount Renovations.  We also encourage multiple touch campaigns where we combine direct mail with electronic mail which proves to be highly effective. 

Print is just one way to effectively advertise and boost your business with Branding Plus Marketing Group.  We would love to help your company effectively communicate and boost your business at the same time.  Give us a call today to discuss your branding details.

Do You Have A User Friendly Website?

The look and feel of a website is very important.  You want visitors to like what they see, but usability is equally, if not more, important.  In order for a website to be successful, users need to be able to quickly and seamlessly utilize it.  An easy, well planned experience can set your website apart from your competition. 

Below are some characteristics of a user-friendly website:

Mobile Compatibility

Each day more and more people use their cell phones to access websites.  It is imperative to have a mobile optimized website. 

Check your website to see how it appears on a mobile device.  If your website cannot be accessed, then it is imperative to create a mobile version of your website.  

Well-Formatted Content That Is Easy to Scan

The typical user skims through the content on a website rather than reading each and every word on the page. Users tend to quickly scan through key parts on a site to find out if it is what they are looking for. It is important to format your content with this in mind. Think through your use of headings, sub-headings, paragraphs, bullets and lists help to break up the text, and make it easy for readers to effectively scan.

Fast Load Times

The quickest way to lose an online customer is a site that takes forever to load.  Making sure that you site loads within 4-6 seconds is imperative to provide excellent usability.  This can also affect your search engine ranking. You can use free tools like Pingdom to test the speed of your website and to get suggestions on how to improve your speed.  A typical customer can only wait a few seconds for a page to load until they choose to leave and most likely go directly to a competitor’s site.  

Browser Consistency

It is important to be sure that your website works correctly and the same on all major browsers such as Internet Explorer, Chrome, Firefox, Safari, and Opera.  

Resourceful Navigation

Navigation is one of the most important parts of a website.  Using JavaScript or a simple HTML works well and will appear consistent in most browsers. Your navigation should not be cluttered.  Do your best to limit the number of menu items.  If you have a large site or lots of information, drop down menus may be a great option.  

Along with the menu be sure that you have a good search feature, various ways to get to the content, descriptive header and footer, good internal linking, and a custom 404 page.  

Effective Color Scheme

You want to be sure that the colors of the background and font on your site have a good contrast so that they are easy to read.  If you have a dark background you want to be sure your font is light so that it is legible and easy to read.  If users literally cannot see your content then they will definitely not be reading it.  

These are just a few suggestions when it comes to creating a user friendly website.  When a customer visits your website you want the experience to be seamless, enjoyable, and interesting.  This will help your online reputation and your business’ success as a whole.  At Branding Plus Marketing Group we understand how important a company’s website is.  Let us assist you in creating a strategy to guarantee excellent online usability and an improved online reputation.  Give us a call at 214-824-4100 and let’s meet today.

Why Hire a Media Buyer?

In order to understand why you would benefit from hiring a media buyer, let us first tell you what a media buyer does.  Media buyers negotiate creative deadlines, ensuring the creative is delivered to the media on time, media invoice support, strategic planning based on your specific audience, and more.  Below are just a few specific reasons to hire a media buyer for your marketing needs.

Hiring a media buyer does not cost anything extra. When you purchase media directly, you pay the gross price. When you use an accredited media buyer to buy your media, the media gives you a 15% agency discount. Then, you just pay the discounted NET cost to the media instead.  So for the same price you are also getting the expertise from an experienced media buyer.

Media buyers don’t just negotiate lower rates they buy strategically. They put together targeted buys with reach and frequencies that will be effective using research and experience.

Media buyers can get lower rates. Media buyers have the ability to negotiate better prices with the media because of the relationships they have both locally and nationally.

Once you hire a media buyer you do not have to worry about anymore media sales reps pursuing you and sending you research you are not sure you can trust.

Hiring a media buyer is a win.  Anytime you can allow an area to be managed and run by an expert or specialist you should have better results.  At Branding Plus Marketing Group we understand that results matter and we want nothing more than to help strategically get your company to the next level.  Give us a call today at 214-824-4100 and lets meet to discuss your marketing plan. 

What is the Branding Plus Marketing Group?

The Branding Plus Marketing Group works to brand your company while marketing with specific campaigns that drive your clients to respond.  The term marketing really covers a lot.  Marketing touches every part of your company.  Each thing that your company does or says can influence and impact your brand.  The advertisements you use, the look and feel of your office, the way you answer your phones – all of these will impact the growth and success of your business. 

At Branding Plus Marketing we want to work with you to strategically plan and balance operation, sales, and marketing at your company.  We are proud to have a trademarked process – Branding +™ that has helped all of our clients create incremental sales increases while building their brands.  Below are some of the areas we specialize in:

• Advertising
• Public Relations – Reputation Management
• Direct Response Campaigns
• Branding
• Strategic Planning
• Media Buying
• Video and Audio Production
• Graphic Design
• Illustration
• Print Production
• Direct Mail
• Web Design, Marketing and Optimization
• Interactive Marketing

If you are interested in increasing sales while branding your company then let Branding Plus Marketing help you out.  Using an industry expert to take reigns of your marketing expert, will allow you the time needed to effectively and efficiently run your business. Give us a call today at 214.824.4100.