A Great Company Logo can be Essential to Your Business

Having a great logo can help to brand your company and also help attract new customers.  You want your company logo to be one that stands out and grabs attention.  If you are working to come up with a logo or maybe you already have one, ask yourself if the logo meets the following important elements.

1.     Describable

You want your logo to be easily understood and simple to describe.

2.     Memorable

If you can describe a logo, then you will be likely to remember it as well.  A memorable logo will be easily recognized and on the forefront of the user’s mind. 

3.     Effective without Color

Color should be secondary to the shape and design of your logo.  There are many times that the logo may be displayed without color so you want to be sure your design looks great either way.

4.     Scalable

It is important to be sure that the logo can be used at any size.  Will it look good if it is only an inch in size?  This would be important when you are printing on office supplies like pens and stationary. 

5.     Relevant

Your logo should make sense for the business you provide.  Be sure to do research into your industry to know that your logo is relevant and to also ensure it is not similar to a competitor.

There are many ideas and opinions on how to create an effective business logo. At Branding Plus Marketing Group we feel strongly that there is nothing more important than your logo.  We specialize in logo design and we would be thrilled to help investigate and research your business to help create a logo that is affordable and effective.  Give us a call today at 214-824 -4100. 

Boost Your Business Through Print Advertising

Although it may seem like everything has moved to digital media, there are still companies that have the need for print advertising like brochures.  At Branding Plus Marketing we have successful relationships with “trade only” production companies and will provide the competitive pricing and quality work.  We can also help with corporate materials including letterhead and business cards.  At Branding Plus Marketing Group we believe that results matter and our job is to provide our clients with affordable and effective direct mail and print pieces that communicate specific promotions and sales. 

We are proud that we have provided high volume – low cost direct mail like the example below for Paramount Renovations.  We also encourage multiple touch campaigns where we combine direct mail with electronic mail which proves to be highly effective. 

Print is just one way to effectively advertise and boost your business with Branding Plus Marketing Group.  We would love to help your company effectively communicate and boost your business at the same time.  Give us a call today to discuss your branding details.

Do You Have A User Friendly Website?

The look and feel of a website is very important.  You want visitors to like what they see, but usability is equally, if not more, important.  In order for a website to be successful, users need to be able to quickly and seamlessly utilize it.  An easy, well planned experience can set your website apart from your competition. 

Below are some characteristics of a user-friendly website:

Mobile Compatibility

Each day more and more people use their cell phones to access websites.  It is imperative to have a mobile optimized website. 

Check your website to see how it appears on a mobile device.  If your website cannot be accessed, then it is imperative to create a mobile version of your website.  

Well-Formatted Content That Is Easy to Scan

The typical user skims through the content on a website rather than reading each and every word on the page. Users tend to quickly scan through key parts on a site to find out if it is what they are looking for. It is important to format your content with this in mind. Think through your use of headings, sub-headings, paragraphs, bullets and lists help to break up the text, and make it easy for readers to effectively scan.

Fast Load Times

The quickest way to lose an online customer is a site that takes forever to load.  Making sure that you site loads within 4-6 seconds is imperative to provide excellent usability.  This can also affect your search engine ranking. You can use free tools like Pingdom to test the speed of your website and to get suggestions on how to improve your speed.  A typical customer can only wait a few seconds for a page to load until they choose to leave and most likely go directly to a competitor’s site.  

Browser Consistency

It is important to be sure that your website works correctly and the same on all major browsers such as Internet Explorer, Chrome, Firefox, Safari, and Opera.  

Resourceful Navigation

Navigation is one of the most important parts of a website.  Using JavaScript or a simple HTML works well and will appear consistent in most browsers. Your navigation should not be cluttered.  Do your best to limit the number of menu items.  If you have a large site or lots of information, drop down menus may be a great option.  

Along with the menu be sure that you have a good search feature, various ways to get to the content, descriptive header and footer, good internal linking, and a custom 404 page.  

Effective Color Scheme

You want to be sure that the colors of the background and font on your site have a good contrast so that they are easy to read.  If you have a dark background you want to be sure your font is light so that it is legible and easy to read.  If users literally cannot see your content then they will definitely not be reading it.  

These are just a few suggestions when it comes to creating a user friendly website.  When a customer visits your website you want the experience to be seamless, enjoyable, and interesting.  This will help your online reputation and your business’ success as a whole.  At Branding Plus Marketing Group we understand how important a company’s website is.  Let us assist you in creating a strategy to guarantee excellent online usability and an improved online reputation.  Give us a call at 214-824-4100 and let’s meet today.

Why Hire a Media Buyer?

In order to understand why you would benefit from hiring a media buyer, let us first tell you what a media buyer does.  Media buyers negotiate creative deadlines, ensuring the creative is delivered to the media on time, media invoice support, strategic planning based on your specific audience, and more.  Below are just a few specific reasons to hire a media buyer for your marketing needs.

Hiring a media buyer does not cost anything extra. When you purchase media directly, you pay the gross price. When you use an accredited media buyer to buy your media, the media gives you a 15% agency discount. Then, you just pay the discounted NET cost to the media instead.  So for the same price you are also getting the expertise from an experienced media buyer.

Media buyers don’t just negotiate lower rates they buy strategically. They put together targeted buys with reach and frequencies that will be effective using research and experience.

Media buyers can get lower rates. Media buyers have the ability to negotiate better prices with the media because of the relationships they have both locally and nationally.

Once you hire a media buyer you do not have to worry about anymore media sales reps pursuing you and sending you research you are not sure you can trust.

Hiring a media buyer is a win.  Anytime you can allow an area to be managed and run by an expert or specialist you should have better results.  At Branding Plus Marketing Group we understand that results matter and we want nothing more than to help strategically get your company to the next level.  Give us a call today at 214-824-4100 and lets meet to discuss your marketing plan. 

What is the Branding Plus Marketing Group?

The Branding Plus Marketing Group works to brand your company while marketing with specific campaigns that drive your clients to respond.  The term marketing really covers a lot.  Marketing touches every part of your company.  Each thing that your company does or says can influence and impact your brand.  The advertisements you use, the look and feel of your office, the way you answer your phones – all of these will impact the growth and success of your business. 

At Branding Plus Marketing we want to work with you to strategically plan and balance operation, sales, and marketing at your company.  We are proud to have a trademarked process – Branding +™ that has helped all of our clients create incremental sales increases while building their brands.  Below are some of the areas we specialize in:

• Advertising
• Public Relations – Reputation Management
• Direct Response Campaigns
• Branding
• Strategic Planning
• Media Buying
• Video and Audio Production
• Graphic Design
• Illustration
• Print Production
• Direct Mail
• Web Design, Marketing and Optimization
• Interactive Marketing

If you are interested in increasing sales while branding your company then let Branding Plus Marketing help you out.  Using an industry expert to take reigns of your marketing expert, will allow you the time needed to effectively and efficiently run your business. Give us a call today at 214.824.4100.