6 Ways Print Production Can Benefit You

When print production is done well it can save you time and money. At Branding Plus Marketing Group we manage print production campaigns for our clients from conception to fulfillment. We know printing can be old school, but if done correctly printing can move your company to the next level. 

Budget Friendly

Print media comes at all budget levels. Whether you are looking at brochures, magazines, product labels, or just custom pocket folders, there are varying prices in materials and products to fit your company’s budget. 

Receptive Readers

Now that we are in the digital age most people choose to spend their time on their phones, tablets, or computers. These readers are multitasking and therefore not absorbing as much information as they could be. When people are reading print they aren’t multitasking are able to take in more of the information. 

Longer Life Span

If you are on the internet you are more likely to move past an ad or article and may never see it again. If your company is in print, whether that be a magazine or other form of print publication, it could be on display in doctors’ offices, salons, or other companies for a while. 

Website Clicks

By having your webpage URL as a part of your print publication you are encouraging readers to visit you online. This generates more clicks and traffic to your webpage. 

Increased Visibility 

Since print advertising has been decreasing in recent years, there are fewer advertisements within publications. This makes your print ad more visible since it is no longer competing with other advertisements. 

Less Intrusive 

Everyone is annoyed by pop-ups when they are surfing the internet. By utilizing print media you aren’t throwing an unwanted pop-up in someone’s face. They see your media on their own and the likeliness of immediate dismissal decreases. 

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We have printed and distributed millions of catalogs, brochures, and collaterals for many clients. Let us work with you on your print production needs because at Branding Plus Marketing Group, Results Matter. 

Is Broadcast Media for You?

Have you ever thought about advertising on TV or the radio? In today’s world, there are no rules when it comes to marketing, so it’s important to evaluate whether or not utilizing broadcast media for your business is the right fit. Most media sales people are not properly trained to work with anything other than the big traditional agency. That’s why you need us, Branding Plus Marketing Group, on your side to negotiate and advocate for you and your business. Let’s look at why broadcast media may be a good fit for you: 

Specific Audiences

If you are attempting to market to a specific audience, TV advertising is a great fit. If you are attempting to reach children you want to advertise during cartoons. If you are trying to reach a “sport” audience, you may want to advertise during a football or basketball game. 

Consumer Comfort

Consumers are more likely to purchase from a business they trust. When consumers see your advertisements in multiple avenues they see your business as stable and are more likely to purchase from you. When you advertise on TV or radio consumers are consistently exposed to your brand. Every time they hear about you, you gain credibility in their eyes. 

Secondary Technology

Many consumers use their smartphones or tablets while watching TV, therefore it is simple for them to look up your product or website. If your advertisement catches their eye, they are able to connect with you immediately. 

At Branding Plus Marketing Group, we specialize in creating response driven marketing plans for clients that simultaneously brand their business while generating a specific response to their ads. Every action you take will have an impact on your brand and success of your company. At Branding Plus Marketing Group we will guide you through the strategic planning process and be with you every step of the way because here, at Branding Plus Marketing Group, Results Matter. 

5 Common Website Mistakes to Avoid

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When creating or editing the website for your business, it’s worth being aware of some common mistakes you’ll want to avoid. As basic guidance, less is more. Focus your message and your branding to what is representative of your business to ensure website visitors want to engage with your business.

Busy Homepage

Every visit to your website should be considered an engagement opportunity. A busy homepage cluttered with tons of content will only overwhelm new visitors and push them away rather than encouraging them to explore.

Complex Navigation

Navigation that’s easy to understand will help ensure that visitors to your website will have an easy time navigating to the information they’re looking for. Keep all of your tabs and subtabs simple and easy to understand and limit drop-down menus only to what is necessary. They should be as straight forward as possible and capture the content within each of the tabs as clearly as possible.

No Social Engagement

Not embedding social media links within your website is a missed opportunity. With so many users visiting your website via mobile, giving them the opportunity to connect with you across various channels is a smart move and a great way to build brand engagement organically.

Burying Content

Many companies have incredibly valuable content created but they bury it deep within their website where visitors are unlikely to find it. Use one of your main pages (or your home page) as the location for hosting your most valuable content. Hooking a visitor from the outset will also serve to improve the time spent on site.

Poor Stock Photography

Even if you can’t afford to have custom photos taken, that’s no excuse for using generic stock photos. Market demand in the past few years has created opportunity for incredible, on-brand, stock photography.

The underlying thread connecting all of these common mistakes is a commitment to simplicity to ensure clarity for visitors.

Crafting an Effective Call-to-action Button

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Being intentional when crafting a call-to-action button can have a considerable impact on effectiveness and engagement from prospective customers. We’ve outlined a few suggestions that, though they make take some time to develop, are well worth the investment.

No Obligation Copy

Your call-to-action should never aim to pressure prospects to act, it should inspire them to want to learn more about your offerings. By offering them free access to a case study, template, or white paper that drives value, your business is effectively building trust with a prospect. Some suggestions for no obligation copy that is clear include “Learn More,” “Download Free Template” and “Subscribe Today.” Each of these simple and concise suggestions aim to effectively direct audience action in a way that’s clear.

Great Design

Design matters when creating you call-to-action so don’t let it become an after thought. Your call-to-action should be the appropriate size. Not too small that a first time visitor is unlikely to see it but also large that it’s glaringly noticeable when scrolling through a page.

Placement

The truth is, most website visitors are unlikely to scroll through every landing page on your website. Be aware of that when determining appropriate placement for your call-to-action. Placing it “above the fold” assumes that a website visitor may not scroll past the top half of the page.

Remember that your call-to-action doesn’t have to be static. With so many variables that can impact engagement, you run some tests to collect information on what types of content your audience engages what and the call-to-action most likely to appeal to your prospective client. Some simple testing of two varitiations can provide you data-backed insights you can leverage when developing your next call-to-action. When crafted appropriately, your CTA buttons can help generate leads, fuel sales and boost the bottom line for your business.

How to Effectively Refine Your Social Media Strategy

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Social media marketing remains a strong force when it comes to connecting with prospective and existing customers for business of all sizes. Taking some time to refine your social media strategy with our three suggestions may make 2019 the year you maximize the networks you’ve established on your social media networks. 

Boost Responsiveness 

Effective social media marketing doesn’t end once you hit that publish button. In fact, this first step is just the beginning. Keep responsiveness at the forefront of your strategy and be sure to respond to any comments or questions followers are posing. Remember, the reach of these posts extends far beyond just the individuals you are engaging with. Timely, professional responses can go a long way in developing meaninful relationships between your brand and prospects, while laying the foundation for trust in your company.

Personalized Content

Gone are the days of blanketed content with wide applicability. With unprecedented levels of data available online, companies are dialing in on prospect intelligence more accurately than ever before. Leverage the insights you’re collecting to customize the content you’re producing. Targetting your ads by demographic or location is a great first step to personalizing the content you’re publishing on social media platforms.

Leverage Influencers

While an endorsement by Kim Kardashian is likely not in your marketing budget for the year, that doesn’t mean your brand can’t benefit from the value of leveraging influencer relationships. Do some due diligence to identify influencers, or even micro-influencers with a dedicated following that would be relevant to your businesses. A smaller network of followers means that micro-influencers are highly engaged with their follows and thus usually have a very loyal following. 

One thing is certain when it comes to social media marketing, it’s fast-paced nature means that brands succeeding on platforms are adapting as social media evolves. Refining your social media strategy may be the tool that enables you to connect and convert followers into new customers. 

3 Creative Services Worth Investing In

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Whether you’re the owner of a brick-and-mortar store, a B2B service, or an Ecommerce site, there are certain creative services that are hands-down simply worth investing in. The team at Branding Plus has identified three creative services that are well worth budgeting for.

Photography

If you’re a business selling a product or a service, the value of professional photography simply cannot be overstated. While it may be tempting to pad the budget by using photos shot on your phone, know that a professional photographer brings far more than just better quality pictures. They offer a refined expertise in presentation and branding. A true professional will give consideration to lighting, cohesiveness in the final shots selected, editing and the ability to capture the true essence of your product or service.

Brand Strategy

Developing an intentional brand strategy extends far beyond nailing down a name and creating a logo. It includes in-depth research related to your target customer, the refinement of a messaging strategy, and development of a content marketing strategy, to start. Done right, your brand can become one of your most valuable assets. Don’t let the marketplace define your brand, get it aligned with your business objectives from the outset.

Digital Marketing

Email marketing, social media account management, and search engine marketing, each of these represents just one component of a comprehensive digital marketing strategy. Assuming that you’ll have the capacity to respond to every comment across your social media accounts, send well-crafted emails, and develop ad campaigns while simultaneously growing your business is simply put, a recipe for disaster. Leave the digital marketing to a professional so that you can focus your efforts on strategic initiatives.

Investing in creative services can do wonders for supporting your growth objectives and refreshing your client-facing efforts.

Why Clients Turn to Our Advertising Solutions

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Results matter. 

As a guiding principle for the team here at Branding Plus, we live by this principle in all of our marketing solutions, which extends into the advertising solutions we offer to clients large and small. By successfully generating interest and brand awareness, our advertising solutions have proven successful in driving conversions with prospective clients while supporting strategic business growth. 

Proper Execution 

A brilliant advertising concept that isn't properly executed has an unbelievably high likelihood of failing! Successful execution of an advertising strategy doesn't end with ad placement and the development of a creative ad campaign. It extends far beyond the involved creative journey to dive into the analytical process of determining ad placement frequency, selecting an appropriate media mix, defining and targeting demographics, and measuring results, to name a few.  

Measurable Results 

Our clients have a right to accountability when it comes to driving advertising results. Through proven performance with a range of clients across a variety of industries, we know that we can do the same for your business. Through structured tracking systems and involved processes in place, we can provide valuable insights on how our efforts are prompting response and driving interaction from existing and prospective clients. 

Objectives-Oriented 

Ultimately, we consider our role to be supporting you in reaching your business goals. It is why we invest time in truly understanding your business and it's objectives. This knowledge helps inform our advertising solutions strategy to ensure our efforts are working to support the growth of your business. 
The versatility we offer as an agency means that we have the flexibility to offer you a range of services as advertising solutions are just one component of a comprehensive marketing strategy. Reach out to us today to learn more about how our advertising solutions and marketing services can support the growth of your business. 

Moving the Needle with Marketing Trends of 2019

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With the new year just around the corner, marketing trends from 2018 continue to evolve while new trends are developing. By keeping a pulse on the ever-changing world of marketing, you can ensure that your brand is doing everything it can to most effectively develop relationships with prospects and customers.

Influencer Marketing

Far from being new on the scene, influencer marketing will continue making a splash as an effective way to reach potential customers. If you’re a small-to-medium sized business, focus on partnering with a local influencer whose brand resonates with your own. This relationship can be especially powerful as the following an influencer has amassed has a high level of trust in the influencer and the brands he or she partners with.

Artificial Intelligence

There’s no doubt that you’ve heard the word AI uttered time and again over the past few years. Harnessing the power of AI as a part of their marketing efforts is a savvy move companies are using for a range of normally time-consuming tasks, such as finding and identifying prospects. Now is the time to start getting your feet wet in the AI pool.

Power of Video

Still reigning supreme among the varying types of content marketing, video is a very effective platform from which to connect with consumers, release products, and answer questions. Creating video content doesn’t have to be cost-prohibitive. Use the live video feature on Instagram, Facebook, or Periscope to remove another barrier to your customers and connect on a deep, authentic level.

Content Marketing

Speaking of content marketing, content marketing continues to be an effective way to education and inform prospects, establish authenticity, and build long-lasting relationships with your audience. By consistently creating credible content that creates value, your company is more likely to attract your target customer.

As you move into 2019, give consideration to your marketing priorities and whether you should include one or more of the marketing trends anticipated for 2019.

Key Tips for Effective Small Business Holiday Marketing

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As you ramp up your marketing efforts during one of the busiest times of the year, consider whether you’re being as effective as possible. The team at Branding Plus pulled together a few key points to keep in mind when marketing your small business over the holidays to make this your best season yet!

Drive Value

As with all marketing initiatives, keep driving value at the forefront of your marketing efforts. Ask yourself, do you have a product or service offering that your customers value most? If so, consider offering a limited time discount or coupon code during part of the holiday season. Boost the reach of your discount by encouraging your customers to share it with their network!

Be Strategic

Keep in mind that your customers and prospects will have tons of communications coming at them from all of their favorite brands during the holiday season. You’ll have to be strategic to differentiate yourself from all of the other brands communicating with them. Be sure that your strategy is implemented across a number of marketing channels, such as email newsletters, direct mail, and social media. Your plan should have a sense of cohesion across all of the assets you create, whether their digital or physical.

Timing is Everything

Start early, timing is everything when marketing your small business during the holidays. Take advantage of slower times to prepare for the busy season ahead. Be sure to develop an automated and optimized email series in advance so that you have all of your ducks in a row when the time comes.

Express Gratitude

This is the optimal time of year to express appreciation for your customers. Amidst all of the noise clogging up their inbox, they’re likely to appreciate a thoughtful and heartfelt thank you for their role in building your business. Taking a moment to express gratitude is a simple yet impactful way to make your customer feel special.

Our four simple key points are sure to help you boost sales through your holiday marketing efforts while thanking your customers for their role in your success!

4 Powerful Elements of Modern Website Design

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Consider your website to be a platform for telling your company story. Once a prospect has cracked the book to the first page, your homepage, how can you keep them reading? There are a few elements to modern website design that will help nudge your prospects along to learn more about the solutions you offer.

Quality Imagery

One of the first things any visitor to your website will notice is your imagery. In addition to being high resolution, your hero images should be large and mobile responsive. Designing a responsive website will go a long way in managing a positive user experience. With a large hero image, visitors will be inspired to scroll down, to see what you have to offer below the fold. Leveraging the power of hero images will also take pressure off of relying on copy to get your message across.

Consistent Branding, Including Typography!

As you establish brand guidelines, don’t forget about typography. Often times this valuable element is an afterthought. Take some time to select a typography that expresses your brand but make sure that it’s supported across browsers. Font size plays into this as well, determine what size your headers, sub-headers and main body copy will be. Your color palette should be strong but limited, with plenty of white space.

Short Videos

Including brief videos that feature your product or service is an effective way to communicate the solution you are presenting to prospective clients. Videos have been proven influential in a prospects decision to buy a product or service.

Clear Calls-to-Action

Every visitor to your website is a prospective customer. Your website is intended to not only tell your story but also to build relationships with these visitors. As you create valuable content to offer your visitors, be sure to include strategic, clear calls-to-action. Any opportunity you have to capture visitor contact information should be taken so that you can continue building relationships with these prospects once they leave your website.

There you have it! Four elements to consider when designing your modern website.

 

The Vital Importance of an Editorial Calendar

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Developing a content strategy should be a priority for businesses of all sizes, and we’re not just talking about over the next two weeks. Maintaining an editorial calendar is an effective way to get ideas on paper, decide on what content will be created and determine how to best promote it. Regardless of what type of content is being created, an unrelenting commitment to high quality work should be evident throughout.

Content Consistency

Ensuring content consistency is especially relevant when you have a multi-person team. It goes without saying, the larger a team grows the harder it is to stay on the same page. An editorial calendar will help advance this goal by ensuring that a range of topics are covered.

Staying on Schedule

An editorial calendar can be planned weeks, months, or even years ahead. By encouraging accountability, it helps ensures that content is being published on a regular basis. While clear deadlines and a schedule will help things stay on track, things won’t always going according to The editorial calendar will serve as a central place to reflect these timelines tweaks as they come in.

Monitoring Metrics

A content strategy can always be improved upon but in order to know what to improve, the effectiveness of your current efforts needs to be measured. Be sure to closely monitor the statistics from our efforts to help determine what is driving ROI and what is not. Remember, the editorial calendar is not intended to be a stagnant piece, but rather a tool that is refined over time to most effectively accomplish your goals.

The team strategized about content, scheduled it for publication within the editorial calendar, drafted it and posted it, now what? Be sure to clearly outline who is responsible for audience interaction. Any comments you receive on a social media or blog post are open doors to interacting with your audience, each of them should be responded to thoughtfully.

What Social Media Platforms are Right for Your Brand?

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When it comes to telling people about your brand, you likely want to shout about it from the rooftops for all to hear. While that would certainly garner some attention in the neighborhood, having an active business presence on social media is a far more effective way to reach, and target, your target audience. With limited time and manpower on your hands though, how do you determine which social media channel is right for your brand?

Pinterest

Undoubtedly, Pinterest is a powerhouse when it comes to marketing to women. The Pinterest buy button makes it easier than ever to sell a product by redirecting users to your website. Products in the home décor, food, or fashion space are but a few examples of the kinds of content that thrives on Pinterest.

Facebook

At a bare minimum, your company should have a basic presence on Facebook, via creation of a company page. Even if you elect not to invest precious marketing dollars and time in posting regularly, you can still list your contact information, website url, hours of operation, and other basic but pertinent information relevant to your business. With some strategy behind your efforts, Facebook has proven to be an effective way to target consumers in the 25-54 age bracket.

Instagram

With the introduction of an algorithm, the content users see on Instagram has shifted away from the chronological order of the past. While this change may make it harder to execute on your Instagram strategy, it shouldn’t keep you from exploring whether the platform is the right fit for your brand. Having reached 1 billion active monthly users this year, it can make for an effective way to build a brand.

Rather than clocking in hours in an effort to capitalize on many of the social media platforms, a best practice is to focus on just a couple platforms. Consider which social media channel your target user spends the most time and concentrate your efforts there to maximize results.

3 Essential Elements of Impactful Logo Design

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A logo tells the story of your brand in its purest form. It is a graphical representation of your business and should be on-brand, simple and versatile. Including these three essential elements of an impactful logo design will get your brand well on its way to building a recognizable identity.

On-brand

Does the logo you are creating effectively convey the essence of your brand and its product or service offering? Consider the iconic logos of FedEx, Nike and McDonald’s, each of which evokes an emotion from you that likely immediately springs to mind. Spend some time intentionally visualizing your logo design and consider whether the emotion it evokes seamlessly speaks to your brand. Ensure that your logo is consistent with the other shapes and colors incorporated in your overall brand.

Simplicity

The logo design you land on should be memorable, it should stick in the minds of prospective and current customers. A logo that is simple is much easier to remember than one that is overly complex. As a best practice, keep copy to a minimum in your logo. It seems obvious but any text in your logo should be legible regardless of what size the logo is reduced or expanded to. Don’t make the mistake of trying to over communicate who your business is and what you do in your logo.

Versatility

It’s easy to envision your new logo on your website, business card and email signature. As you conceive a new logo, be sure to consider how it will look across mediums and in different applications. Does it look as good on a billboard as it does in a print advertisement? Is it overly reliant on colors to make an impact? Your logo should be compelling in gray-scale, reverse print and black and white.

If you’re looking to get a logo designed that will drive results for your brand, be sure to reach out to the team here at Branding Plus.

How to Boost the Results of Your Marketing Strategy

We’ve boiled down a few simple guidelines that are sure to boost the results of your marketing efforts.

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Know Your Target Consumer

How well do you know and understand your target audience? You may have your target consumer very narrowly defined and have plenty of data backing why they would make an effective target. Not all companies do and that’s completely alright! A target can simply be an individual living in a certain location or falling within a specific age range. Getting started with simple criteria will enable to you collect insights over time and pare down the characteristics of your target consumer.

Clearly Define Your Business Objectives

Consider your business objectives to be the compass guiding all that you do for your business. We know how easy it is to get caught up in exciting opportunities to market a new product or service. Pump the breaks first and consider your business objectives first. All elements of your marketing strategy should be informed by the business objectives you’ve defined for your company, big or small. Having a clearly defined understanding of where you want to go will help clear the path to getting there.

Get Started

All too often we find that getting started with a marketing strategy is one of the biggest challenges our clients face. In instances such as these, we like to remind our clients not to let perfection delay progress! While it’s important to invest in developing a comprehensive marketing strategy on the front-end, it’s also important to note that the strategy can be refined to support your business objectives as they evolve.

Boosting results from your marketing strategy doesn’t need to be a complicated process. Just remember, results won’t happen overnight. Remain consistent and committed to your marketing efforts. Follow your marketing strategy, analyze your date and refine your marketing strategy as necessary to maximize your results.

3 Inarguable Benefits to Including Digital Marketing in Your Overall Strategy

It comes as no surprise that one well-worn path to communicating with your target consumer is via digital channels. There are consumers who have never set foot in a brick and mortar store of their favorite brand. These consumers rely on the web to engage with their favorite brands. Not including digital marketing as a key component to your overall marketing efforts means that you’re missing out on engaging with a large swath of prospective clients. 

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Cost-Effective

Launching your digital marketing efforts does not have to cost an arm and a leg. If you’re risk averse and would prefer to start small, you can do so by merely investing some of your time. Create business profiles on the social media channels your target consumer spends the most time on. The key here is quality over quantity, it’s better to have one business social media account you are active on than four platforms you check irregularly. As a next step, you can explore social media advertising, pay-per-click and search engine optimization. Digital marketing can be an effective strategy for any resource-strapped business. 

Easy to Quantify 

Since it’s digitally based, every engagement with your digital brand leaves a digital trail that you can follow. You can tap into digital marketing analytics to quantify your results with ease. This presents a great opportunity to improve and tweak your efforts as you measure effectiveness. Over time, you’ll build on what you learned to inform your next campaign. By implementing a data-backed review process of your efforts, you can be more intentional about every marketing dollar you spend. 

Build Brand Reputation 

In today’s digitally-centered age, a business not active online is likely to face challenges with building trust and credibility, especially with new consumers. Having a well-established presence is an effective manner to keep your current clients engaged and build trust with prospective clients. 
 

No-Cost Ways to Maximize the Reach of Your Social Media Efforts 

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Generating thoughtful, high-quality content should be a top priority for business of all sizes looking for share their unique value proposition with current and prospective clients. Implementing a strategic social media marketing plan can go a long way in improving the visibility of the content you are producing. Following our tips can help maximizing the reach of your social media efforts. 

Leverage Social Media Tools

Many a business owner has referred to time constraints as a primary reason for inactivity on their social media platforms. Leveraging social media tools like Hootsuite can help automate the process and take some pressure off to post with regularity. Simply create a free profile on the platform, carve out some time to dedicate to generating, uploading and scheduling social media posts and you could be all set for the next couple of weeks. 

Actively Engage with Followers 

The consumer of today considers a business social media profile a viable way to get in touch with you. Are you regularly checking direct messages on Instagram and your Facebook inbox? It’s possible that you’ve had followers reach out to you and have not responded. Not responding in a timely, engaging manner sends the message that you don’t value your customers and aren’t invested in ensuring their satisfaction. Recognize each communication from a follower for what it is, an opportunity. Seize it as an opportunity to thoughtfully engage with a potential customer and maximize it. 

Quality over Quantity 

While it’s important to post on social media platforms with consistent regularity, it’s equally imperative that businesses don’t simply throw a post up to be done with it. Taking the time to create intentional, thoughtful content that closely ties in with your brand will go father than posting quotes or photos that have no relevance to your industry. 
 

4 Questions to Ask When Hiring a Marketing Agency

Finding a talented marketing agency that you get along with and trust to manage the various marketing aspects of your business is no simple feat. When you’re sitting at the negotiating table with a prospective agency, there are a few questions to keep in mind.

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How Will Success Be Measured?

It’s important to know how the agency will track its work, quantify results and measure success. Be clear in communicating how you measure success to ensure that your goals resonate with the agency. Be wary of any agency promising quick, immediate or guaranteed results. Marketing efforts, especially inbound marketing, require some investment of time on the front end and likely won’t reap results for at least a few months.

Jack-of-all-trades Or Master of One?

Depending on your short and long-term goals, you may be in need of a jack-of-all-trades agency that can handle anything you throw their way. Touting years of experience, they can leverage a wide breadth of knowledge and capability to provide comprehensive marketing services. On the other hand, if social media strategy is your primary goal for the foreseeable future, it may make sense to bring in an agency that specializes in that capability. Remember, this process is about matching your needs with an agency best suited to meet them.

How Will Work Be Managed?

Experienced marketing agencies have developed and refined systems and processes to manage work for their clients. You’ll want to ask what these processes are and how they will impact the work they manage for you. If you have any points of concern, this would be the time to raise them. Are you someone who prefers consistent communication or do you prefer a hands-off approach? Laying out your working style preferences on the front end can help prevent any issues once the working relationship has formally kicked off.

Who Will Be The Relationship Manager?

Knowing who your key contact at the agency will be is essential to determining whether you will jive long-term. The last thing you want to find out after the contract is signed is that the person you’ll be work with most is someone you haven’t even met yet. 

Why Investing in a Top-Notch Company Logo is a No-Brainer

There are seemingly endless decisions to work through when developing a company logo, from competitive research and analysis to determining appropriate imagery, font and a memorable color pallet. It may seem like too much work on the front-end but trust us, it’s worth the investment. A top-notch logo is essential to establishing your brand, differentiating you from your competitors and building brand loyalty.

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Establish Your Brand

As a critical company branding component, a well-designed company logo sets the stage for establishing your brand. It is oftentimes the first, and potentially only, opportunity to engage with a prospective client. If your company logo is included in a list of logos, will a prospective client be inspired to click-through your website to find out more? If not, consider that a lost opportunity. As a stand-alone graphic, what does your logo communicate about your brand? Developing a logo representative of your company values, business personality and product or service offering is a great jumping off point for developing and enhancing your brand message.

Seize an Opportunity for Differentiation

Advancements in technology are making the world smaller than ever before, resulting in a competitive environment more fierce than ever before. Designing a top-notch company logo is an effective way to differentiate your company from the competition. Competitive research and analysis is a key step in developing a logo that successfully sets you apart from your competition. You’ll want to carefully consider how you are you delivering value differently than your competitor. Is there a way to capture that differentiating value-add in a graphic way?

Build Brand Loyalty

Somewhere filed away in your brain is a file containing deep brand associations with particular logos. While the Apple icon, Nike swoosh and McDonald’s arches don’t include their respective company names, most of us could identify these symbols without hesitation. This recognition can be at least partly attributed to brand loyalty. Each of these companies has established a strong familiarity with their customers. You don’t have to be a behemoth, global company to build brand loyalty. A well-designed company logo can make all the difference in connecting with your clients and establishing a long-term relationship built on trust.

3 Distinct Advantages of Print Marketing Efforts

Print is dead. You’ve heard this idea floated time and again. While constant advancements in technology have pigeonholed print marketing as an old-school move, there is a time and a place where print is an effective marketing strategy. We’ve rounded up three distinct advantages of print marketing to support our assertion that print is most certainly not dead!

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Stronger Staying Power

While an email alert is a more immediate form of communicating, email alerts also fades into the distance quickly as your target is hit with an onslaught of other emails. A print piece has stronger staying power and might linger on a work desk or kitchen counter for weeks, helping your brand stay top-of-mind. Holding that tangible catalog or brochure also helps create a tether between your audience and your brand. 

Broadening Your Reach 

Believe it or not, not everyone is active online or juggling their presence on multiple social media platforms. While one of your prospective target markets might tap away at their phone all day, another might consume their content via hard copy mail. By adopting comprehensive marketing strategies that employ both digital and print efforts, you can tap several different audiences at once. Weaving both print and digital strategies will undoubtedly expand your reach and perhaps even uncover some untapped prospects in the meantime. 

Narrow Your Focus

Leverage the power of your website and social media marketing efforts to target your specific consumer. Even for companies that aren’t budget-strapped, sending printed materials to an exhaustive list of target consumers can be cost-prohibitive. Once you have a list of qualified leads of those who have interacted with your brand, you can develop a targeted mailing promoting a specific product or service. Although it requires more work on the front end to collect data for qualified leads, narrowing your focus will improve your success rate while bringing print and mailing costs down. 

The three print marketing advantages we’ve outlined apply whether you’re kicking off a print marketing strategy in the Dallas-Forth Worth area or beyond!

Proven Tips to Improve Your Website

Here at Branding Plus, we firmly believe that results matter. Having a strategically developed website is crucial in achieving the best results for your business. Oftentimes, a company’s website represents the first interaction that you will have with a prospective client. This is an opportunity to make a positive impression before you’ve even spoken with the visitor directly. We’ve cherry-picked a few basic rules to keep in mind when considering whether your website homepage accomplishes your strategic business goals.

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Contact Information

This may seem like a no-brainer but you’d be surprised by how many websites do not have contact information prominently displayed on their homepage. A visitor to your website should quickly be able to find a business address without any issues navigating your website. More importantly, you should have a tap-to-dial phone number on your website. If a prospective client is intrigued by what they are reading and would like to reach out to you, they should be able to do so at the click of a button.

Mobile-Responsive Features

With so many people using their smart phone to track down information, having a website that is mobile-responsive is a must. Mobile users should have no problem navigating your website from their phone and the layout and content should immediately adapt to the size of the screen it is being viewed on. Optimizing your website for mobile device users can have a positive impact on bounce rates while ensuring a positive experience for the visitor.

Clear, Concise Language

A visitor to your website will not spend much time on a landing page before deciding to move on. When developing copy for your website, the key is briefly and clearly explain your company and the services you provide. Think about what your target customers’ pain points are and how you are uniquely positioned to address them. Wanting to go into more detail is fine, that’s what sub-pages are for. Remember that imagery and copy work in tandem on every landing page. Selecting a few, high quality images is more impactful than a slew of blurry photos you took on your iPhone. If you’re on a budget or simply don’t want to deal with hiring a professional photographer, there are many stock photo websites offering quality photography at reasonable price-points.

There you have it, a few basics to consider when redesigning your website or analyzing the effectiveness of your current website. If you’re hung up on where to start or overwhelmed by the website development process, reach out to the team here at Branding Plus.